SEO has been around for decades, yet experiences with it vary widely. The fact that so many agencies offer SEO services today can give the impression that SEO is a commodity and that one provider’s offering is much like another’s.
However, not all SEO is created equal.
Choosing an SEO resource or partner based on price or generalized factors alone is risky. It often leads to cookie-cutter approaches that fail to meet a business’s specific goals and needs.
When evaluating SEO providers, below are several red flags to watch out for.
