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YouTube embeds ads into videos to beat ad blockers

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers.

Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content for client software and extensions that try to filter out advertising.

Why we care. By embedding ads directly into video streams, this approach will have an advertiser’s ads mirror the look of the content, effectively bypassing ad-blockers and enhancing the visibility and effectiveness of ad campaigns.

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