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Category: Marketing Technologies


Content Marketing, Marketing Technologies

5 Reasons No One Cares About Content Marketing

June 26, 2017

Via: Convince and Convert

If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored […]


Content Marketing, Marketing Technologies

Why Marketers Abandon Their Content Strategies Too Soon

June 23, 2017

Via: The Content Strategist

Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise […]


Content Marketing, Marketing Technologies

Content Marketing Spend Still Growing

June 22, 2017

Via: Target Marketing

Content marketing is gaining more and more of brand budgets, with 80 percent of marketers investing in it in 2016 — 52 percent of whom were increasing their spend, according to Target Marketing’s recently released study, “Marketing Mix Trends 2010-2016.” […]


Content Marketing, Marketing Technologies

10 Easy Ways to Measure the Effectiveness of Your Content

June 21, 2017

Via: Social Media Today

Please raise your hand if you’re doing content marketing. Wow, that’s basically everyone here. Awesome. Now, please keep your hand up if you’re measuring the effectiveness of your content marketing. Uh-oh, why did so many hands go down? Actually, I […]


Marketing Technologies, Other technologies

What influencer marketing really costs

June 21, 2017

Via: Digiday

A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one platform or across social networks, because of all the factors that go into […]


Content Marketing, Marketing Technologies

3 Ways to Utilize User-Generated Content to Amp Up Your Digital Marketing Strategy

June 20, 2017

Via: Social Media Today

So, your local search marketing is all in order. Your ranking is improving, and citation building is an integral part of your strategy. That’s great, but to build a competitive strategy, your business needs a little something extra. Enter user-generated content (content […]


Marketing Technologies, Mobile Marketing

B2B Marketers Need to Consider User Experience in Mobile

June 20, 2017

Via: Chief Marketer

B2B customers will engage via mobile if the experience is truly useful and relevant to their needs. “I’ve seen a lot of B2B marketers struggle with creating a useful app that people want to come back and use,” notes Mike […]


Content Marketing, Marketing Technologies

The Best Content Marketing of May: Brands, Take Note

June 19, 2017

Via: The Content Strategist

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. Why? Because […]


Marketing Technologies, Other technologies

12 Ways to Ignite Your B2B Marketing

June 19, 2017

Via: Online Marketing Blog

B2B is no longer the purview of “boring to boring” but instead represents one of the greatest opportunities for innovation in the marketing world. But what ideas, strategies and tactics are igniting the sales cycles, lead nurtures and ROI performance […]


Marketing Technologies, Mobile Marketing

75% of Marketers Optimize Mobile Sites

June 15, 2017

Via: Target Marketing

Mobile-optimized websites dominated in 2016, with 75 percent of responding marketers saying they invested in making their sites accessible to the devices, according to Target Marketing research. Indubitably, that number’s grown in 2017, as even Google demands the mobile Web […]