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Category: Marketing Technologies


Marketing Technologies, Mobile Marketing

Should You Use Augmented Reality With Direct Mail?

September 20, 2018

Via: Target Marketing

Direct mail is a very effective marketing channel; however, when you add a mobile element such as augmented reality to it, you have the opportunity to skyrocket your results. I say “opportunity” using augmented reality with direct mail, because you […]


Automation, Big Data, Customer Data, Marketing Technologies

Q&A: How Will AI Help Marketers Tap Their Data Wells?

September 20, 2018

Via: Target Marketing

Christopher Penn thinks one of the biggest advances that AI promises when it comes to marketing data is to capitalize on the mountain of data that is going unutilized by many organizations. Penn cites a recent statistic from IBM that […]


Marketing Technologies, Mobile Marketing

Smartphone Lockscreen Marketing Is the Next Frontier

September 17, 2018

Via: Target Marketing

Mobile marketing just got foolproof. Zero percent of smartphone lockscreen marketing gets accidental ad clicks, says a study from a lockscreen ad platform provider. “The State of Lockscreen Advertising: Engagement, Revenue and Apprehension in a New Era of Mobile Advertising,” […]


Content Marketing, Marketing Technologies

How to Market a Seemingly Boring Industry in a Unique Way That Results in Page Views

September 17, 2018

Via: Adweek

If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like […]


Automation, Marketing Technologies

Why Automation Isn’t the Cure-All Marketers Want—and Need—It to Be

September 13, 2018

Via: Adweek

I’m not here to tell you that automation isn’t marketing’s next level. Obviously, it is. New solutions for automation and data management have revolutionized how marketing operates. Technology that replaces manual functions, streamlines campaigns, generates leads and potentially increases revenue […]


Content Marketing, Marketing Technologies

12 Tips for Launching and Advancing Your Copywriting Career

September 7, 2018

Via: Target Marketing

Whether you’re dreaming of becoming a copywriter, already at your first writing job, or getting your second wind as a writer, here are a 12 time-tested tips from someone who has enjoyed a 30-plus-year copywriting career, writing for print to […]


Marketing Technologies, Other technologies

Optimizing the Role of Events in Experiential Marketing

September 6, 2018

Via: Chief Marketer

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years. Live events stir emotions, producing powerful human connections that transform an individual’s relationship with the brand. This is why global brands […]


Content Marketing, Marketing Technologies

How B2B Marketers Can Stand Out with Original Content

September 6, 2018

Via: Chief Marketer

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience, to drive brand awareness and sales. But few are actually delivering on this promise. In fact, B2C companies customer experience ratings tend to be below the […]


Marketing Technologies, Mobile Marketing

Instagram Is Reportedly Developing a New App Dedicated to Shopping

September 5, 2018

Via: Adweek

The social shopping wars are just beginning, and Instagram might be about to take it up a notch. According to The Verge, Instagram is developing a new app that will let consumers shop for products from brands they already follow. […]


Marketing Technologies, Mobile Marketing

Create Great Customer Experiences Online for Users With Disabilities

August 28, 2018

Via: Target Marketing

Brands can make their app or mobile website experiences delightful for everyone, including users with disabilities. If you are not creating great customer experience with such groups in mind, then you are not reaching a massive chunk of the global […]