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Category: Marketing Technologies


Content Marketing, Marketing Technologies

How to Hook Your Ideal Prospect with Content that Connects

July 17, 2018

Via: Copyblogger

When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your content can contain incredibly valuable information and still be easily ignored. This is the opposite of the “clickbait” problem. In […]


Email Marketing, Marketing Technologies

3 Rules for Email Marketing ROI Excellence

July 16, 2018

Via: Target Marketing

Writing emails that encourage your subscribers to take the action you desire is about a lot more than clever copy. (Though that helps.) Here are some other aspects that can make the difference between acceptable open and click-through rates, and […]


Content Marketing, Marketing Technologies

What Does ‘Quality’ Really Mean in Content Marketing?

July 16, 2018

Via: Online Marketing Blog

Have you heard the good news about quality content? It’s the latest innovation that’s sweeping the nation. It’s going to revolutionize your content marketing efforts. If your current strategy is to crank out crappy content, then quality content is going […]


Marketing Technologies, News, Other technologies

4 Steps for Influencing Merchandising Events’ Success

July 13, 2018

Via: Adweek

The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this is the case […]


Marketing Technologies, Other technologies

Create Direct Mail Pieces Your Customers Sell For You

July 12, 2018

Via: Target Marketing

Is it really possible to create direct mail pieces that get your customers to sell for you? Yes, it is. This is not easy and must have careful planning, but you can drive customers to sell for you through your […]


Marketing Technologies, Other technologies

Six tips for influencer marketing success

July 12, 2018

Via: Econsultancy blog

Brands have embraced influencer marketing and are now collectively spending billions of dollars a year on influencer marketing campaigns. But despite the spend, many brands aren’t realizing influencer marketing’s full potential. Here are six things brands should do to ensure […]


Automation, Marketing Technologies

10 Tips for Successfully Implementing Marketing Automation

July 11, 2018

Via: Target Marketing

While marketing automation is beginning to approach critical mass, implementing marketing automation successfully is still something many companies struggle with. There’s a lot of hype that still surrounds these products, which is fueled by the word “automation.” Oversimplifying the benefits […]


Automation, Marketing Technologies

New Research Reveals How to Optimize Marketing Automation

July 10, 2018

Via: Convince and Convert

Marketing automation helps marketers get more done in less time, standardize processes, target specific audiences, unify data, capture and analyze metrics, personalize content, and much more. In fact, marketing automation is “very important” to the overall performance of marketing, according […]


Automation, Marketing Technologies, Other technologies

5 Ways AI Can Solve a Brand’s Marketing Problems

July 6, 2018

Via: Adweek

Artificial intelligence and machine learning continue to increase the stakes in the analytic, predictive and executional arms race needed to create and keep customer relationships. Marketing is at the center of this change, and several existing applications promise to irrevocably […]


Marketing Technologies, News, Other technologies

Influencer marketing agency Pulse says “regulation needs to happen”

July 5, 2018

Via: Econsultancy blog

Authenticity is a key component of influencer marketing. Recently, however, the industry has been subject to growing scrutiny, with a number of cases of influencer fraud coming to light. This is largely in relation to fake followers, and influencers falsely […]