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Category: Marketing Technologies


Marketing Technologies, Other technologies

12 Ways to Ignite Your B2B Marketing

August 17, 2017

Via: Online Marketing Blog

B2B is no longer the purview of “boring to boring” but instead represents one of the greatest opportunities for innovation in the marketing world. But what ideas, strategies and tactics are igniting the sales cycles, lead nurtures and ROI performance […]


Content Marketing, Marketing Technologies

The Best Content Marketing of May: Brands, Take Note

August 17, 2017

Via: The Content Strategist

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. Why? Because […]


Content Marketing, Marketing Technologies

Why Marketers Abandon Their Content Strategies Too Soon

August 16, 2017

Via: The Content Strategist

Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise […]


Marketing Technologies, Other technologies

What influencer marketing really costs

August 15, 2017

Via: Digiday

A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one platform or across social networks, because of all the factors that go into […]


Marketing Technologies, Mobile Marketing

B2B Marketers Need to Consider User Experience in Mobile

August 15, 2017

Via: Chief Marketer

B2B customers will engage via mobile if the experience is truly useful and relevant to their needs. “I’ve seen a lot of B2B marketers struggle with creating a useful app that people want to come back and use,” notes Mike […]


Content Marketing, Marketing Technologies

Why Attribution Matters in Content Marketing

August 15, 2017

Via: Target Marketing

Why does attribution matter in content marketing? Money, that’s why. More pointedly, attribution matters because the denizens of the C-suite don’t care about clicks, likes, follows or friends. They care about business outcomes, and you need to be able to […]


Content Marketing, Marketing Technologies

10 Easy Ways to Measure the Effectiveness of Your Content

August 14, 2017

Via: Social Media Today

Please raise your hand if you’re doing content marketing. Wow, that’s basically everyone here. Awesome. Now, please keep your hand up if you’re measuring the effectiveness of your content marketing. Uh-oh, why did so many hands go down? Actually, I […]


Content Marketing, Marketing Technologies

3 Ways to Utilize User-Generated Content to Amp Up Your Digital Marketing Strategy

August 14, 2017

Via: Social Media Today

So, your local search marketing is all in order. Your ranking is improving, and citation building is an integral part of your strategy. That’s great, but to build a competitive strategy, your business needs a little something extra. Enter user-generated content (content […]


Content Marketing, Marketing Technologies

Content Marketing Spend Still Growing

August 11, 2017

Via: Target Marketing

Content marketing is gaining more and more of brand budgets, with 80 percent of marketers investing in it in 2016 — 52 percent of whom were increasing their spend, according to Target Marketing’s recently released study, “Marketing Mix Trends 2010-2016.” […]


Content Marketing, Marketing Technologies

5 Reasons No One Cares About Content Marketing

August 10, 2017

Via: Convince and Convert

If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored […]