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Category: Marketing Technologies


Marketing Technologies, Mobile Marketing

YouTube expands free editing app to 13 new markets

February 28, 2024

Via: Search Engine Land

YouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. […]


Advertising Technology, Mobile Marketing

Mobile Advertising in 2024: The Essential Guide

February 23, 2024

Via: Martech Zone

The average mobile user today is continually connected, tapping into a digital stream of information, entertainment, and social interaction at all times of the day. With the smartphone often being the last thing they see before they sleep and the […]


Marketing Technologies, Other Technologies

Get Ready For Google’s INP Metric With These 5 Tools

February 7, 2024

Via: Search Engine Journal

Interaction to Next Paint (INP) is a new Core Web Vital metric focused on responsiveness that is scheduled to replace First Input Delay on March 12, 2024. Optimizing for INP is easier with the right tools to monitor and track […]


Marketing Technologies, Other Technologies

5 Innovative PR Strategies to Boost Your Brand in 2024

January 17, 2024

Via: Entrepreneur

The onset of a new year brings a fresh perspective, encouraging leaders to evaluate and enhance how they communicate and connect with their audiences. Brands and their leaders are presented with the opportunity to redefine and strengthen their public relations […]


Marketing Technologies, Other Technologies

Drive Demand For Your Brand With These 5 Proven Digital Marketing Strategies

January 12, 2024

Via: Entrepreneur

In today’s fast-paced digital world, entrepreneurs and marketers must adapt and innovate to stay ahead. Digital marketing tactics have become a mainstay and key component of an omnichannel strategy, building brand and driving demand in competitive markets. These five strategies […]


Marketing Technologies, Mobile Marketing

Global mobile ad spend to reach $402B in 2024 fueled by social, creators

January 11, 2024

Via: Marketing Dive

Data.ai’s report removes any lingering doubt that mobile has taken over as the top channel for consumer attention and advertising spending. The $362 billion spent on mobile advertising in 2023 is larger than the economies of several countries, including Colombia, […]


Marketing Technologies, Other Technologies

How To Do Keyword Research For Very Specific, B2B Audiences

January 10, 2024

Via: Search Engine Journal

I’m taking you behind the scenes of a particularly tough keyword research brief we tackled. I’ll break down our approach, share our strategies, and reveal how we executed the research with a dash of our signature flair. By the end […]


Marketing Technologies, Other Technologies

2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?

January 9, 2024

Via: Martech Zone

2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve […]


Marketing Technologies, Other Technologies

3 SMS Trends Businesses Must Know to Succeed in 2024

December 5, 2023

Via: Entrepreneur

Text messaging is everywhere these days, and business texting platform Text Request recently released its 2024 State of Business Texting Report (disclaimer: I work for Text Request and was part of this study). The report covers how businesses are using […]


Marketing Technologies, Other Technologies

3 Books Essential To Master Link Building

December 5, 2023

Via: Search Engine Journal

A link builder needs to look outside of the industry for inspiration to design a link building strategy. If you want to design a link building initiative that is goal-focused and adheres to the Google Search Essentials guidelines, read these […]


Marketing Technologies, Other Technologies

4 Ways to Make B2B Marketing Less Boring

November 21, 2023

Via: Entrepreneur

Traditional B2B marketing content may be data-rich and insightful, but it often falls short on character. When was the last time you heard anyone call a whitepaper “exciting” or a case study “riveting?” Never? Me either. The problem is that […]


Automation, Marketing Technologies

Automatically-Created Assets (ACA): AdsLiaison Answers 5 Top Questions

November 20, 2023

Via: Search Engine Journal

In a post on X, Google AdsLiaisons answered the top questions about automatically created assets (ACA). Google recently rolled out ACA for Responsive Search Ads (RSA) in 8 different languages, marking a significant step forward in digital advertising technology. This […]


Marketing Technologies, Other Technologies

Utilizing the Art of Perspective in Storytelling to Better Engage With Your Audience

November 9, 2023

Via: Martech Zone

Narrative perspective is the lens through which readers experience a story, and choosing the right one can be a powerful tool in both business-to-business (B2B) and business-to-consumer (B2C) communications. Each version of the story uses a different narrative perspective to […]


Marketing Technologies, Other Technologies

4 Reasons Your PR Campaign Isn’t Driving Sales — and How to Fix Them

November 9, 2023

Via: Entrepreneur

Many entrepreneurs who have tried PR and then stopped say something similar: “I paid a lot for PR, but it didn’t lead to sales.” It’s certainly a frustrating situation to be in. Brand awareness is great, but it doesn’t mean […]


Marketing Technologies, Other Technologies

Why augmented reality should be part of your holiday marketing strategy

November 6, 2023

Via: Marketing Dive

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and […]


Marketing Technologies, Other Technologies

The actionable guide for aligning sales and marketing

November 6, 2023

Via: Marketing Dive

LexisNexis achieved exceptional results from a multi-channel campaign supported by Terminus’ account segmentation, advertising and attribution capabilities. The following story unveils their strategic approach, control group testing methodology and the remarkable outcomes they generated. The challenge: Scenario: Pipeline gap in […]


Marketing Technologies, Other Technologies

Is Speed, Not AI Technology, the Real Enemy in Marketing?

October 31, 2023

Via: CMI

More than 25 years ago, I managed one of the most innovative types of companies on the planet – a website development agency (yes, really). Remember, this was 1996. We weren’t redesigning websites. We were introducing websites to businesses. We […]


Marketing Technologies, Mobile Marketing

Meta unveils ad-free Facebook and Instagram subscriptions in Europe

October 30, 2023

Via: Search Engine Land

Meta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. People in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalised ads, or pay a fee to […]


Marketing Technologies, Other Technologies

Generate More Links: How to Improve Your PR Strategy

October 27, 2023

Via: Martech Zone

With a new year approaching, you likely have a new PR plan full of targets and goals. But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? […]


Marketing Technologies, Other Technologies

5 Findings on AIs Impact on SMB Marketing

October 25, 2023

Via: Convince and Convert

Artificial Intelligence (AI) has ushered in a transformative marketing era for small and medium-sized businesses (SMBs), specifically in marketing. It’s more than just a buzzword; it’s a game-changer. AI-driven tools and algorithms empower SMBs to compete with industry giants on […]