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Category: Marketing Technologies


Marketing Technologies, Other technologies

Looking to Utilize Influencer Marketing? Don’t Forget About Bloggers

December 8, 2017

Via: Social Media Today

Social media influencers are the flashy new way for brands to advertise, but when most marketers hear the word “influencer,” they probably think about Facebook, Instagram, Twitter, and Snapchat. They also probably think about Kim Kardashian West, and the absurd rates being […]


Content Marketing, Marketing Technologies

When Should You Gate Your Content? 3 Questions to Help You Decide

December 5, 2017

Via: Aberdeen Essentials

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Though perhaps obnoxious, it’s perfectly understandable given that lead generation has […]


Automation, Marketing Technologies

Are Marketers Ready for Artificial Intelligence?

October 10, 2017

Via: Aberdeen Essentials

“If you do it with a template today, a machine does it without you tomorrow.” That’s what Chris Penn told a room full of 900+ marketers last Wednesday at the B2B Forum put on by MarketingProfs. [Full disclosure: I am […]


Content Marketing, Marketing Technologies

Make Your LinkedIn Company Page Stand Out with Visuals

September 18, 2017

Via: Social Media Today

Visual content is an important element of any digital marketing process. Indeed, according to this new infographic from LinkedIn: “When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image […]


Content Marketing, Marketing Technologies

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

September 7, 2017

Via: BufferSocial

Not all content needs to be shared everywhere. And not all content is suitable for every social media platforms. It’s all right to post entirely different things on different platforms. In fact, it might even help you to boost your […]


Content Marketing, Marketing Technologies

Why Earned Media is Vital for Content Marketing Success

September 6, 2017

Via: Social Media Today

“Your reputation precedes you.” This phrase is becoming increasingly common in a world where consumers dig deep into brands before they commit to buying anything. First impressions count, especially when you’re fighting against a sea of competitors all struggling for […]


Marketing Technologies, Other technologies

12 Ways to Ignite Your B2B Marketing

September 5, 2017

Via: Online Marketing Blog

B2B is no longer the purview of “boring to boring” but instead represents one of the greatest opportunities for innovation in the marketing world. But what ideas, strategies and tactics are igniting the sales cycles, lead nurtures and ROI performance […]


Content Marketing, Marketing Technologies

The Best Content Marketing of May: Brands, Take Note

September 5, 2017

Via: The Content Strategist

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. Why? Because […]


Content Marketing, Marketing Technologies

Why Marketers Abandon Their Content Strategies Too Soon

September 1, 2017

Via: The Content Strategist

Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise […]


Marketing Technologies, Other technologies

What influencer marketing really costs

August 31, 2017

Via: Digiday

A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one platform or across social networks, because of all the factors that go into […]