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Category: Marketing Technologies


Marketing Technologies, Other technologies

We must improve relations between marketers & creatives, technology is one way

August 23, 2018

Via: Econsultancy blog

There were ads for X-Ray specs, Exploding Cigars, or Ray Guns, all with corny taglines and hand- drawn graphics. I’m not sure if these companies amounted to more than a closet full of inventory and a few clerks processing orders, […]


Big Data, Customer Data, Marketing Technologies, Other technologies

How to Use Advertising as a Lead Generation Tool

August 14, 2018

Via: Duct Tape Marketing

Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used […]


Content Marketing, Email Marketing

Sunshine on a Cloudy Day — Addressing the Unexpected in Content Marketing

August 13, 2018

Via: Target Marketing

You expect a zig but your prospects zag. Let’s look at how to prepare for outliers and other unexpected opportunities in your content marketing. As I write this, I’m at the beach. More accurately, I’m in a house near the […]


Marketing Technologies, Mobile Marketing

3 Themes Are Dominating Marketing Strategy Conversations

August 13, 2018

Via: Target Marketing

Marketing strategy conversations happen between CMOs and business leaders all of the time, especially at trade shows. Recently, Cannes Lions saw brands, agencies, technology partners and media companies converge on the French Riviera. And while Cannes is an annual tradition […]


Content Marketing, Marketing Technologies

Measuring Content Marketing ROI: What Is Your Content Worth?

August 10, 2018

Via: Target Marketing

What’s more important to a content marketer than success? Replicating success! Whether you distribute dozens or thousands of content assets, measuring content marketing ROI and how they stack up against one another identifies what’s worth doing again. But how will […]


Marketing Technologies, Mobile Marketing

Mobile Customers’ Top 5 Demands of E-Commerce Brands

August 9, 2018

Via: Target Marketing

Retail is an increasingly digital world and, more recently, it’s mobile. In fact, Forrester’s 2018 Retail Best Practices: Mobile Web study found smartphones will play a role in over one-third of total U.S. retail sales in 2018. Consumers of all […]


Marketing Technologies, Other technologies

Science of sound: How music makes advertising more memorable

August 9, 2018

Via: Econsultancy blog

Take John Lewis, for example, whose Christmas adverts are just as well known for their sentimental song choice as their storylines. There’s also Vodafone which, in the early noughties, catapulted The Dandy Warhol’s ‘Bohemian Like You’ into the UK’s top […]


Content Marketing, Marketing Technologies

The 10-Step Content Marketing Checklist

August 8, 2018

Via: Copyblogger

In the last few years, content marketing has become the marketing approach that all the cool kids are supposed to be doing. Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for more […]


Content Marketing, Marketing Technologies

What You Need to Know About B2B Video in 2018

August 7, 2018

Via: Convince and Convert

You know that video is an essential part of your overall content marketing strategy. Vidyard’s 2018 Video In Business Benchmark Report takes an in-depth look at how the corporate sector uses video in sales and marketing. The research represents more […]


Marketing Technologies, Mobile Marketing

Why marketers should consider in-app advertising [stats]

August 6, 2018

Via: Econsultancy blog

A large percentage of this is likely to go towards in-app ads – currently the fastest growing form of mobile advertising. According to App Annie, in-app advertising is set to triple in value in the next few years, going from […]