Category: Marketing Technologies

October 30, 2023

Meta is rolling out no ads subscriptions for Facebook and Instagram users in Europe. People in the EU, EEA and Switzerland will be given the choice to either continue using these platforms with personalised ads, or pay a fee to […]

October 27, 2023

With a new year approaching, you likely have a new PR plan full of targets and goals. But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? […]

October 25, 2023

Artificial Intelligence (AI) has ushered in a transformative marketing era for small and medium-sized businesses (SMBs), specifically in marketing. It’s more than just a buzzword; it’s a game-changer. AI-driven tools and algorithms empower SMBs to compete with industry giants on […]

October 23, 2023

As something that started out as just face-to-face interactions with prospective students locally, student recruitment is now a deeply complex -as well as hugely competitive- business that includes tailored marketing plans, target segmentation, and a global approach to attract prospective […]

October 23, 2023

If you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through unconventional or shocking tactics for maximum exposure. If you […]

October 20, 2023

When deciding whether to develop a mobile application, a mobile-optimized web app, or a Progressive Web App (PWA), businesses must consider various factors beyond user experience. In addition to development costs, testing, and device updates, it’s crucial to consider the […]

October 19, 2023

As the volume and variety of customer data continue to grow exponentially, predictive analytics has emerged as a crucial tool for personalized and relevant marketing. By analyzing past behaviors, preferences, and other attributes, companies can better understand how to engage […]

October 19, 2023

Google AdSense has rolled out related search for Auto ads. The new feature shows search terms that are relevant to the content on the pages your users are viewing. If a user were to then click on one of the […]

October 12, 2023

Podcasting has experienced remarkable growth, with podcast advertising emerging as a pivotal revenue stream. In 2006, only 22% of Americans knew what a podcast was, but since then, the number of podcast listeners has grown by nearly 50%, showcasing the […]

October 12, 2023

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) danced to the beat of their own […]

October 11, 2023

Explore the dynamic landscape of data-driven marketing and its transformative impact on businesses of all sizes and industries. From harnessing consumer insights to optimizing ad spend and driving engagement, this article delves into the strategies and technologies that empower modern […]

October 10, 2023

Smartphones continue to have a significant impact on the retail industry, enhancing in-store experiences and reshaping customer behavior. Here are some ways in which smartphones have transformed retail: Mobile In-Store Research Showrooming: customers visit physical stores to see products in […]

October 5, 2023

Companies gaining traction in the early-to-mid growth stages have a few common marketing attributes: they’re seeing good returns in paid media, they have some resources to deploy, and they’re facing a dilemma of building an in-house team or hiring an […]

October 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads […]

October 2, 2023

If you own a business, you know that reputation is everything. It’s not enough to know what your brand is about and its values – you must communicate all these things to clients, partners and stakeholders. This is where PR […]

September 29, 2023

As I emphasized in a previous Entrepreneur article, a big mistake in brand storytelling is assuming that you’re telling a story about your company. It’s really two stories: One about your brand and one about your customer. But you need […]

September 27, 2023

In today’s rapidly evolving healthcare landscape, patients and caregivers are seeking more personalized and responsive care experiences. The pressure on healthcare providers to meet these expectations is mounting, and traditional methods are no longer sufficient. If you’ve found yourself searching […]

September 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a […]

September 18, 2023

Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because […]

August 29, 2023

Developers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer […]