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Category: Marketing Technologies


Content Marketing, Marketing Technologies

7 Important Content Writing Tips for Better SEO

June 15, 2017

Via: Convince and Convert

SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of successful digital marketing campaigns over the years. You […]


Automation, Marketing Technologies

5 Marketing Automation Tools to Increase Lead Conversions

June 14, 2017

Via: Duct Tape Marketing

Marketing automation helps small businesses compete with large organizations by helping them accomplish more with less manpower and time. Automation need not necessarily be expensive, contrary to popular beliefs. Most of this software offer affordable monthly subscriptions. Lead conversion is […]


Content Marketing, Marketing Technologies

33 Ways to Discover Ideas for Your Content Marketing

June 14, 2017

Via: Social Media Today

You’ll find a ton of blog posts and resources intended to help give you content marketing ideas, and most of them present various angles marketers are using now… how-to’s, lists, comparisons, newsjackers, customer stories, etc. I’ve written plenty of content […]


Marketing Technologies, Other technologies

Customer Marketing Challenges & Opportunities

June 13, 2017

Via: Target Marketing

The Case for Customer Marketing Customer marketing has the power to transform businesses and change bottom lines. It is a powerful and timely growth tool, and a strategic asset in today’s volatile consumer landscape. However, despite its promise and relative […]


Marketing Technologies, Other technologies

3 Crazy Account-Based Marketing Campaigns That Actually Worked

June 13, 2017

Via: Convince and Convert

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are […]


Marketing Technologies, Other technologies

B2B marketers: Share your thoughts on account-based marketing

June 9, 2017

Via: Econsultancy blog

Are you familiar with account based marketing (ABM)? Do you have experience to share or questions you’d like answered? Please click here to let us know if you’re open to a short interview with one of our researchers. Our aim is to […]


Marketing Technologies, Other technologies

4 Questions You Must Ask to Help Find the Best Social Media Influencer For Your Business

June 7, 2017

Via: Social Media Today

When you’re looking for an influencer to partner with on social media, finding the best fit for your business is essential if you’re to get the best bang for your buck. The ideal influencer tends to have three key abilities: the […]


Marketing Technologies, Mobile Marketing

Travel Marketers Are Mobile Laggards

June 2, 2017

Via: Target Marketing

Mobile search is overtaking the travel industry and the vertical’s marketers are tech laggards, finds recent research presented by Think With Google. Travel marketers are still thinking desktops rule, but if consumers find what they want quickly and can convert […]


Content Marketing, Marketing Technologies

Why Visibility Is Key for Content Marketing Success

June 2, 2017

Via: The Content Strategist

It’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis. Is Jim actually “just finishing up” that […]


Automation, Marketing Technologies

Marketing Automation Helps Cataract Steel Expand Customer Base

May 31, 2017

Via: Chief Marketer

Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities. Founded in 1977, Cataract Steel designs and manufactures heat transfer equipment for customers in industries such as oil and gas, chemical production, and paper […]