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Category: Marketing Technologies


Content Marketing, Email Marketing, Marketing Channels, Marketing Technologies

Turn Off Bad Pop Music and Turn On Good Marketing Strategy

June 7, 2018

Via: Copyblogger

This week, we got into the sadness of crummy email marketing, the delight of writing productivity, and the puzzle of why anyone ever treated marketing and selling like they were two completely different things. On Monday, Stefanie Flaxman talked about […]


Content Marketing, Marketing Technologies

5 Critical Precautions When Publishing Controversial Content

June 6, 2018

Via: Convince and Convert

We post an overwhelming amount of content online every day. Each month, people read over 23 billion blog posts on WordPress. Certainly, that’s not enough, so we also upload 18,000 hours of video to YouTube every minute! For brands to […]


Marketing Channels, Marketing Technologies, Other technologies, Traditional Marketing

How brands use colour psychology to reinforce their identities

June 5, 2018

Via: Econsultancy blog

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. Some brands are so iconic that it is possible to identify them from just a single […]


Content Marketing, Marketing Technologies

More Than Words: Visual Content Marketing Beyond Copy

June 4, 2018

Via: Target Marketing

Content marketing is about conveying ideas. Many of us rely almost exclusively on the written word to do the conveying for us even though, for most audiences, a picture really is worth a thousand words. So let’s look at some […]


Marketing Technologies, Other technologies

2 Tips to Navigate TMI Healthcare Marketing

June 4, 2018

Via: Target Marketing

Patients in the ER are getting mobile ads from law firms that notice when the consumers are there and cancer patients are receiving marketing about pharmaceuticals that can target their specific genetic codes. How much data is too much, creating […]


Marketing Technologies, Other technologies

4 Top SEO Areas to Measure

May 31, 2018

Via: Target Marketing

Top SEO indications of marketing success range from site traffic to revenue generation. The details can help marketers decide what to do in the “4 Key Areas You Should Measure for SEO.” That article in Search Engine Journal on Tuesday […]


Big Data, Content Marketing, Customer Data, Marketing Technologies

Building a Better Brand Through Data-Driven Social Visuals

May 31, 2018

Via: Adweek

Did you know that immunization could help prevent 36 million deaths and also stop 24 million people from slipping into extreme poverty? Powerful statistics can help provide the necessary context to inspire action and change. These particular stats were shared […]


Marketing Technologies, Other technologies

Five lingering questions about Google’s move to mobile-first indexing

May 30, 2018

Via: Econsultancy blog

Google’s move to mobile-first indexing is under way, but there’s still a lack of clarity in a number of areas. Remember that with mobile-first, Google’s going to be primarily crawling and indexing the mobile version of your website, and using […]


Content Marketing, Marketing Technologies

How to Inform Your Content Strategy Using SEO Insights

May 30, 2018

Via: Online Marketing Blog

Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers reporting their content marketing is only moderately successful, and […]


Marketing Channels, Marketing Technologies, Mobile Marketing, Social Media Marketing

Why Digital Real Estate Is the Best Way for Brands to Grow

May 29, 2018

Via: Target Marketing

Despite the flashy “Retail Apocalypse” headlines, the truth is retail is alive and growing. Yes, some legacy retailers are struggling to adapt to the tidal wave of new technology and consumer demands that define today’s retail market, but innovative retailers […]