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Category: Mobile Marketing


Marketing Technologies, Mobile Marketing

3 Mobile Mistakes to Avoid

March 31, 2017

Via: Target Marketing

This year, smartphone users are predicted to top 2.08 billion worldwide. Not only is ownership increasing, but smartphone users are becoming more dependent upon their devices as well. Eighty-nine percent of adults check their smartphones several times per day or […]


Marketing Technologies, Mobile Marketing

How can mobile payment actually improve customer experience?

March 30, 2017

Via: Econsultancy blog

In fact it’s easy to reel off examples of payment scuppering a deal altogether – the kebab shop that doesn’t take card, the mobile-unfriendly online checkout, the voucher which is suddenly no longer valid. But payment has also improved many […]


Marketing Technologies, Mobile Marketing

GM innovates vehicle service scheduling with mobile platform

March 29, 2017

Via: Mobile Marketer

General Motors will make it easier to schedule car repair and services with an online and mobile tool for customers in need of maintenance on their vehicles, allowing users to make appointments and receive recommendations. The auto manufacturer is hoping […]


Featured, Mobile Marketing

7 reasons customers love (and businesses need) dedicated apps

March 24, 2017

Via: James Hughes

Having dedicated apps just for your business or brand is a must, and we will try to sum up seven of the most important reasons. The vast majority of businesses are already accustomed to the idea that the digital environment […]


Marketing Technologies, Mobile Marketing

Mobile marketing strategy: Four key charts

March 23, 2017

Via: Econsultancy blog

While mobile has become an increasing focus for digital organisations in the past few years, when it comes to executing a streamlined strategy, it appears many are still lagging behind. As the latest Econsultancy/Adobe Digital Intelligence Briefing highlights, 48% of […]


Marketing Technologies, Mobile Marketing

Mobile is most popular method for researching products

March 22, 2017

Via: Mobile Marketer

Mobile is now more popular than in-store browsing or window shopping as a method for researching products before making a purchase, with 52.8 percent of consumers doing so on a mobile browser and 19.6 percent in an application, according to […]


Marketing Technologies, Mobile Marketing

Do not get stuck in mobile limbo

March 17, 2017

Via: Mobile Marketer

We have entered a new era of marketing – one that I refer to as context marketing – in which success is inextricably linked to effectively connecting with the mobile consumer. Context marketing starts with a mindset shift that helps […]


Marketing Technologies, Mobile Marketing

Is your brand developing a chatbot strategy?

March 15, 2017

Via: Mobile Marketer

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s […]


Marketing Technologies, Mobile Marketing

Big mistakes that app marketers make daily

March 13, 2017

Via: Mobile Marketer

If you are a marketer or retailer with applications, I have some bad news for you. According to Nuance, 95 percent of apps are abandoned after the first month. That means all that hard work of coding and marketing an […]


Marketing Technologies, Mobile Marketing

Targeting customers in abstract terms versus concrete

January 3, 2017

Via: Mobile Marketer

Perspective matters a lot in life – it affects our relationships with family, our understanding of events around us, and it underlines our education, lifestyle and basic worldview. But perspective also plays a crucial role in how we shop online, […]