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Category: Mobile Marketing


Marketing Technologies, Mobile Marketing

Mobile is most popular method for researching products

March 22, 2017

Via: Mobile Marketer

Mobile is now more popular than in-store browsing or window shopping as a method for researching products before making a purchase, with 52.8 percent of consumers doing so on a mobile browser and 19.6 percent in an application, according to […]


Marketing Technologies, Mobile Marketing

Do not get stuck in mobile limbo

March 17, 2017

Via: Mobile Marketer

We have entered a new era of marketing – one that I refer to as context marketing – in which success is inextricably linked to effectively connecting with the mobile consumer. Context marketing starts with a mindset shift that helps […]


Marketing Technologies, Mobile Marketing

Is your brand developing a chatbot strategy?

March 15, 2017

Via: Mobile Marketer

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s […]


Marketing Technologies, Mobile Marketing

Big mistakes that app marketers make daily

March 13, 2017

Via: Mobile Marketer

If you are a marketer or retailer with applications, I have some bad news for you. According to Nuance, 95 percent of apps are abandoned after the first month. That means all that hard work of coding and marketing an […]


Marketing Technologies, Mobile Marketing

Targeting customers in abstract terms versus concrete

January 3, 2017

Via: Mobile Marketer

Perspective matters a lot in life – it affects our relationships with family, our understanding of events around us, and it underlines our education, lifestyle and basic worldview. But perspective also plays a crucial role in how we shop online, […]


Marketing Technologies, Mobile Marketing

Mobile As a Secret Marketing Weapon

November 16, 2016

Via: Target Marketing

In-the-know brands know on-the-go consumers are the most likely ones to become customers right away, so the marketers are monitoring mobile use constantly. Here’s why: Forbes Insights and mobile-location ad platform xAd announced a study on March 23 titled “Location: […]


Marketing Technologies, Mobile Marketing

Do Brands Need a Push in the Right Direction?

November 11, 2016

Via: Digital Marketing Magazine

In the last few years, the explosion of mobile devices and services has meant that users now see the smartphone as an essential tool for everyday life. According to the Deloitte 2015 report, 40 per cent of UK adults have […]


Mobile Marketing

7 Tips to Leverage the Power of SMS Marketing

November 10, 2016

Via: Convince and Convert

Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife, 89% of customers use […]


Mobile Marketing

Stratajet uses technology to cut consumer costs, but keeps exclusivity – Luxury Daily

October 10, 2016

Via: Mobile Marketer

A new private jet-booking platform is emerging on the scene, valuing technology to help combat waste within the industry, but hoping not to sacrifice luxury. While bookings within the private jet sector have slightly spiked within the last year, the […]


Mobile Marketing

Why Google’s new smartphone leans heavily on AI, virtual reality

October 6, 2016

Via: Mobile Marketer

In an effort to reflect consumers’ growing dependency on customized mobile interactions, Google’s new branded smartphone, Pixel, contains a fully integrated artificial intelligence assistant alongside complete virtual reality compatibility. During the live stream of yesterday’s product unveiling event, Google lifted […]