Category: Mobile Marketing

January 26, 2023

There’s much to be excited about when it comes to mobile video ads. The format boosts ROI for small and large advertisers alike and viewability rates are significantly higher than those of other formats. Unsurprisingly, 63% of mobile advertisers consider […]

January 9, 2023

Marketers anticipate spending significantly more of their budgets on digital audio in 2023, followed by digital video, according to the latest industry report from Integral Ad Science. Social media and mobile remain key priorities for marketers this year, but experts […]

January 5, 2023

In 2023 mobile marketers continue to face tracking issues in light of Apple’s privacy update and brand safety concerns have not been sufficiently addressed either. And yet, more advertisers plan to increase their ad spending on social channels (25%+) than […]

December 29, 2022

What Is SMS? Text messages are sent and received using Short Message Service (SMS), a store-and-forward service that allows users to send and receive short text messages (up to 160 characters in length) using their mobile phones. SMS messages are […]

December 23, 2022

ironSource, now part of Unity Technologies Gamification, Not Just a Buzzword Who doesn’t like being rewarded for doing something? Especially something they are already doing. Rewarded lifestyle apps (Walking, Meditating, Fitness, Drinking Water) have seen an uptick in engagement. Apps […]

December 20, 2022

App marketers are turning to short-form content more than before in an effort to gain users and boost downloads. That’s according to a new study from Gamesight based on an analysis of data from the company’s ad platform examining the […]

December 14, 2022

On average, consumers are spending 4.8 hours per day on their smartphones, using up to 80 apps. Despite massive consumption, however, brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app […]

November 21, 2022

Despite economic headwinds, mobile and digital ad spending rose 5% to $23 billion during Q3 2022, according to data from Pathmatics. Streaming apps such as Netflix, Hulu and Disney+ boosted their ad budgets. But which channels were driving the unprecedented […]

November 17, 2022

More than half of app marketers have a generally optimistic outlook for the industry, despite turbulent times under COVID-19 and the macroeconomic climate making things harder for marketers. However, 42% of respondents to Liftoff’s 2022 App Marketer Survey are feeling […]

November 7, 2022

Mid-core and hardcore gaming apps thrive when they have a core group of invested and engaged users with high lifetime value (LTV). App marketers can’t afford to wait for this engagement to happen organically. In fact, many marketers could benefit […]

November 3, 2022

Economic instability after the pandemic and the war in Ukraine have undoubtedly had a knock-on effect on app revenues. Now data from Fair Betting Sites shows that in-app advertising is taking a hit as well. In-app advertising takes a hit […]

November 1, 2022

Around one in three gamers say adverts negatively impact their gaming experience. But it doesn’t have to be that way. Often the ad is not to blame but instead, it’s the ad type that disrupts gameplay. Intrinsic or native in-game […]

October 26, 2022

CreatorCart, a new social selling tool, has announced its first beta available to brands, influencers, and creators, helping them to gain more long-term influencer partnerships and purchases, the company says. CreatorCart is a creator-focused social commerce platform that aims to […]

October 19, 2022

Back in 2016, Apple introduced search ads for the first time. Since then, it has transformed this new source of revenue into a growth strategy. As a result, today, the ad tech industry is no longer a titans’ dual between […]

October 19, 2022

With 52% of Indians already purchasing products through mobile apps and another 44% buying online after browsing in-store, there’s a considerable opportunity for app marketers and brands to reach consumers this holiday season. That’s according to the ‘An App Marketer’s […]

October 12, 2022

Is mobile that important in search? Does it matter whether your site is mobile-friendly? Mobile devices account for 60% of internet usage worldwide, which was once inconceivable in the desktop era. At one time, it made no difference to Google […]

October 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption […]

September 30, 2022

The Covid-19 pandemic heralded the era of online purchasing and app retail. However, as shoppers returned to normal life, mCommerce has slowed a little. Building on the mobile-first experience, a growing number of eCommerce marketers are looking to navigate a […]

September 28, 2022

Hypercasual games have been a rapidly expanding mobile app genre, experiencing stable growth over the last few years, accounting for approximately a third of downloads of the top 100 games globally in 2021. Hypercasual games feature simple play based on […]

September 27, 2022

Mobile phones have come to play a large role in today’s commerce landscape, driven in part by consumers being confined to their homes for much of the past few years. In fact, 90% of adults in the US are shopping […]