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Category: Mobile Marketing


Marketing Technologies, Mobile Marketing

Push notifications are rising: Here’s four examples of brands using them well

February 27, 2018

Via: Econsultancy blog

It is a tool most commonly used for breaking news, but recent research suggests that push notifications are increasingly being used by brands of all kinds. According to LeanPlum, three times more push notifications were sent on Black Friday 2017 compared […]


Marketing Technologies, Mobile Marketing

Facebook Messenger: Here’s How to Save New Photos and Videos to Your Device

February 6, 2018

Via: Adweek

By default, when you take a new picture or video in the Facebook Messenger application and send it to another user, the picture or video won’t be saved to your device. However, the app also allows you to turn on […]


Marketing Technologies, Mobile Marketing

B2B Marketers Need to Consider User Experience in Mobile

August 31, 2017

Via: Chief Marketer

B2B customers will engage via mobile if the experience is truly useful and relevant to their needs. “I’ve seen a lot of B2B marketers struggle with creating a useful app that people want to come back and use,” notes Mike […]


Marketing Technologies, Mobile Marketing

75% of Marketers Optimize Mobile Sites

June 15, 2017

Via: Target Marketing

Mobile-optimized websites dominated in 2016, with 75 percent of responding marketers saying they invested in making their sites accessible to the devices, according to Target Marketing research. Indubitably, that number’s grown in 2017, as even Google demands the mobile Web […]


Featured, Mobile Marketing, Traditional Marketing

Beware of these seven SMS marketing disasters

June 7, 2017

Via: Olivia Foster

SMS marketing apparently overcame its rough times – with online sources proclaiming it “no longer the ugly duckling” of marketing and meticulously reconsidering its value and the related campaign strategies. However, in order for your marketing campaigns to fully benefit […]


Marketing Technologies, Mobile Marketing

Travel Marketers Are Mobile Laggards

June 2, 2017

Via: Target Marketing

Mobile search is overtaking the travel industry and the vertical’s marketers are tech laggards, finds recent research presented by Think With Google. Travel marketers are still thinking desktops rule, but if consumers find what they want quickly and can convert […]


Marketing Technologies, Mobile Marketing

Three great sources for mobile consumer data and why they are so great

May 16, 2017

Via: Econsultancy blog

While it’s interesting to see the extent of mobile’s influence nowadays, reports which talk about mobile in general are useful only to a point. For board-level presentations, knowing that mobile penetration is 75% in a target market may be sufficient, but […]


Marketing Technologies, Mobile Marketing

33% Don’t Use Mobile Marketing

May 10, 2017

Via: Target Marketing

What’s most surprising in recent research on mobile marketing from Target Marketing is that not only do double-digit percentages of marketers not use the channel, but more reported not using it in 2016 vs. 2015. So the numbers are actually […]


Marketing Technologies, Mobile Marketing

Mobile Marketing’s Language Speaks to Global Travelers

May 2, 2017

Via: Target Marketing

Mobile has reinvented the way travelers plan and book trips. This year, around 70 million Americans will book travel through their mobile devices, representing a spend of about $75 million. Those sales will grow to nearly $95 million in just two years. […]


Marketing Technologies, Mobile Marketing

4 Key Teachable Moments for Marketers Who Create Mobile Content

April 11, 2017

Via: Adweek

Adweek partnered with Bloomberg Media to present insights from leading marketers and analysts around the topic of “Marketing In an Interruptive World.” The first installment, focusing on Mobility and Content, took place at Bloomberg’s headquarters on the morning of March […]