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Consumers Are Running To Mobile Apps – Why Are Marketers Holding Back?

December 14, 2022

On average, consumers are spending 4.8 hours per day on their smartphones, using up to 80 apps.

Despite massive consumption, however, brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic.

But with the mobile app economy predicted to grow to $156 billion by 2023, why the uncertainty?

Today, the digital advertising industry has the opportunity to transform the mobile app channel by acknowledging, understanding and tackling marketers’ concerns.

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