Today, Google Ads Liaison Ginny Marvin announced that Accelerated Mobile Pages (AMP) support is now available for all websites in Google Analytics 4 (GA4).
AMP & GA4 Integration Details
While AMP pages are similar to HTML and work in any browser, they don’t support the gtag.js used in Google Analytics. Instead, a separate tag is explicitly provided for AMP.
User identification for AMP is different as well. In GA4, user identifiers are randomly generated and stored in local storage or cookies.
The user identifier is reset when the user clears cookies and local storage. That means IP masking is unnecessary, as IP addresses aren’t logged or stored in GA4.
