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Category: Customer Data


Big Data, Customer Data, Marketing Channels, Social Media Marketing

The value & future of second-party data in the age of GDPR

June 6, 2018

Via: Econsultancy blog

Second-party data is a much newer entrant to the marketing and advertising landscape than the first- and third-party varieties, and relatively little is known about it as a result. However, in the last year, many of the barriers to acquiring […]


Big Data, Customer Data

Creating a Culture of Wow Customer Experiences

June 1, 2018

Via: Target Marketing

Recently, I had the opportunity to attend two user conferences in two weeks. Both of the companies hosting the conferences are fast-growing high tech companies. One is a hybrid multi-cloud management platform and the other provides an artifacts management platform […]


Big Data, Content Marketing, Customer Data, Marketing Technologies

Building a Better Brand Through Data-Driven Social Visuals

May 31, 2018

Via: Adweek

Did you know that immunization could help prevent 36 million deaths and also stop 24 million people from slipping into extreme poverty? Powerful statistics can help provide the necessary context to inspire action and change. These particular stats were shared […]


Big Data, Customer Data

Don’t Let Old Habits Dictate Your Marketing Thoughts

May 24, 2018

Via: Target Marketing

When marketers play with data, we often get confined within the limitations of the datasets that are available to us, or worse, tool sets through which we get to access data. Some bad habits live through an organization for multiple […]


Big Data, Customer Data

Customer Experience Is King in 2018, and at #AADM18

May 23, 2018

Via: Target Marketing

Brand leaders in 2018 are obsessed with the customer experience. It’s one of the major themes we’ve seen this year among the most successful marketers: The customer’s experience is your brand — far more so than anything you say in […]


Big Data, Customer Data

How banks are using big data & segmentation to lure depositors

May 10, 2018

Via: Econsultancy blog

Interest rates are on the rise in the US and banks, eager to lure depositors, are finally beginning to increase the rates they offer depositors. Sort of. As detailed in this month’s issue of American Banker, as reported by Wolfstreet, […]


Big Data, Customer Data

Nine less-obvious brands offering great customer experiences

May 10, 2018

Via: Econsultancy blog

What makes a great customer experience? In many ways, this might depend on what you (the customer) value the most in a brand. Personalised emails or speedy social replies, for example. Or perhaps superb digital content. Overall, however, brands with […]


Big Data, Customer Data

Will ‘buy now, pay later’ change the in-store customer experience?

May 4, 2018

Via: Econsultancy blog

With less distinction between online and offline commerce, we’re in a new era of “omni-shopping”. For retailers, that means they should be offering customers a seamless journey both online and offline. This presents more opportunities, but also comes with considerable […]


Big Data, Customer Data

Medicare Marketing: 3 Strategies to Address Acquisition Declines

April 19, 2018

Via: Target Marketing

If you’re responsible for Medicare marketing, you are most likely already prepping for the eight weeks in the Fall that have become pivotal to your business strategy. It’s the only time of year that most seniors can make a change […]


Big Data, Customer Data

‘Marginal gains’ is dead. Long live strategic marketing.

April 16, 2018

Via: Econsultancy blog

“Marginal gains and all these buzz words – a lot of the time, I just think you have got to get the fundamentals right.” Words to live by for marketers from Olympic cyclist, Bradley Wiggins. The “marginal gains” philosophy is […]