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Category: Customer Data


Big Data, Customer Data

The 6 Stages of Digital Transformation

March 29, 2017

Via: Direct Marketing News

Have marketers come to a crossroads at which they have to decide, once and for all, between scale and survival? It’s a choice that Brian Solis, noted author on tech disruption and principal of Altimeter Group, takes on in a […]


Big Data, Customer Data

How marketers can use new tech to deliver meaningful brand experiences

March 24, 2017

Via: Econsultancy blog

According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists. Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole. And […]


Big Data, Customer Data

Real Time Engagement and Cohort Marketing

March 21, 2017

Via: Chief Marketer

Cohort marketing science is the study and understanding of real-time, customer-centric feedback. Knowing and understanding customers is crucial for brand marketers that want grow their brand smartly. Cohorts are an organically occurring group of like responding consumers based on their […]


Big Data, Customer Data

Brands must improve customer experiences across devices

March 14, 2017

Via: Brand Republic

European consumers own an average of 6.1 connected devices. Three of these are used on a daily basis, and 85% of us switch between them during tasks. This mobile-driven world, with its accelerating number of digital touchpoints, provides an abundance of opportunities […]


Big Data, Customer Data

Five things marketers do to improve customer experience

March 10, 2017

Via: Econsultancy blog

How are marketers carrying out customer experience improvements? We discussed this topic at our latest roundtable discussions. Of course, we are quite familiar with what the customer experience leaders are doing to satisfy and delight their customers: Amazon provides lightning-fast delivery at […]


Big Data, Customer Data

Marketers must solve the data paradox

December 15, 2016

Via: Brand Republic

Of course, more data in marketing is a good thing, right? The transparency it delivers will help you determine what is, and what is not, effective? Maybe but not always. A decade ago, I advised my then client to implement […]


Big Data, Customer Data

How Twitter’s Recent Changes Affect Customer Service

December 13, 2016

Via: Social Media Today

Recently, Twitter announced several changes to how it calculates the number of characters in a tweet. Marketers rejoiced because they now have additional characters with which to include photos, videos, and polls. Twitter purists rejoiced because the platform kept its […]


Big Data, Customer Data

40 Percent of Marketers Will Use Data to Enhance Customer Experience by 2018

October 3, 2016

Via: Convince and Convert

You will have to pardon my rather boring, straightforward title for this post. I say that because it wasn’t all that long ago that I penned “A B2B Marketer and a Data Management Platform Walk Into a Bar.” So forgive my humdrum, […]


Big Data, Customer Data

How to Use LinkedIn to Connect With Your Ideal Customers

September 15, 2016

Via: Social Media Today

When it comes to the professional side of social media, LinkedIn is still the top network. Whether you are in a B2B or B2C business, LinkedIn is the perfect platform to get to know and engage with your customers. Why? […]


Big Data, Customer Data

What defines a great customer experience for B2B companies?

September 6, 2016

Via: Econsultancy blog

When writing about customer experience we’re often guilty of neglecting B2B companies, believing that it is mainly a focus for large consumer brands. However we recently sat down with John Watton, EMEA Marketing Director at Adobe, who explained that CX is just […]