Data is the lifeblood of search.
The remarkable evolution of AI and the introduction of generative AI has been built on data foundations.
However, the success of any innovation, product, or technological advancement boils down to the quality of that data. Utilizing the correct data is essential when connecting generative AI, search, and content marketing.
Data is exploding, with the IDC projecting that the size of global data will reach 175 zettabytes by 2025.
