The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and augmented reality (AR) stands as a game-changer. AR places the user at the heart of a captivating story, making them an active participant in your brand’s narrative. Leveraging this technology creates meaningful connections that astonish, delight and provide genuine value. With web-based augmented reality (WebAR), this can all be achieved effortlessly within a web browser, requiring no app downloads and making it readily accessible for users.
