Top

TikTok launches AI-powered creative assistant to streamline ad creation process

With First-Party Data, the Experience Is the Most Important Part

Deinfluencing on social apps is a wake-up call for brands

Brands scrutinize video ad budgets as upfronts approach

How much do influencers think they would charge for mobile social campaigns?

image credit: rawpixel.com / Freepik

Offline conversion tracking: 7 best practices and testing strategies

November 7, 2023

Via: Search Engine Land

Category:

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend.

In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value (LTV) / purchase history (ecommerce) or down-funnel lead activity (B2B) into Google, Meta and/or LinkedIn campaigns to get valuable insights or tell the algorithms more about their very best customers – and how to find more users like them.

Read More on Search Engine Land