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How to optimize your content for social: Facebook, Slack and X

We all know what’s involved in crafting the perfect, most SEO-conscious article for the web.

But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our target audiences?

This part of the post-publishing process is vital to ensure that you’re amplifying the content you create and should help it reach a wider chunk of your audience.

Even though Google hasn’t officially confirmed it, I believe that when an article does well on social media (gets a lot of likes, shares, and comments), it is more likely to appear in the Google Discover feed.

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