It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing.
Litmus has brought back its “State of Email” report to help email marketers get the lay of the land after all this upheaval. Instead of one report at the end of the year, the team decided to split it up into four parts and release them periodically. Here is a recap of the first three releases below.