Category: Other Technologies

October 11, 2023

Explore the dynamic landscape of data-driven marketing and its transformative impact on businesses of all sizes and industries. From harnessing consumer insights to optimizing ad spend and driving engagement, this article delves into the strategies and technologies that empower modern […]

October 5, 2023

Companies gaining traction in the early-to-mid growth stages have a few common marketing attributes: they’re seeing good returns in paid media, they have some resources to deploy, and they’re facing a dilemma of building an in-house team or hiring an […]

October 2, 2023

If you own a business, you know that reputation is everything. It’s not enough to know what your brand is about and its values – you must communicate all these things to clients, partners and stakeholders. This is where PR […]

September 29, 2023

As I emphasized in a previous Entrepreneur article, a big mistake in brand storytelling is assuming that you’re telling a story about your company. It’s really two stories: One about your brand and one about your customer. But you need […]

September 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a […]

September 18, 2023

Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because […]

August 25, 2023

You’ve likely used AI for digital advertising, given how it powers Google’s assembly of search ads. But are you using generative AI to develop content for advertising? Reuters recently reported about some of the biggest advertisers using generative AI to […]

August 21, 2023

The nature of ecommerce marketing has grown increasingly complex. Gone are the days when you could rely solely on a single channel to drive sales for your business. Now, in order to seamlessly integrate into consumers’ daily digital experiences, you […]

August 14, 2023

The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it’s a strategic imperative that separates thriving businesses from those merely treading water. This article highlights the significance of measuring marketing ROI and explores […]

August 11, 2023

YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of […]

August 9, 2023

In the world of social media marketing, user-generated content and influencer collaborations are known tools to boost brand promotion organically. They hold the potential to connect with audiences on a deeper level, build trust and drive substantial business growth. However, […]

August 3, 2023

Link building is a consistent and proactive practice that requires time, effort and resources. It remains a fundamental aspect of SEO, but success doesn’t come easily. As you fine-tune your SEO action plan for the rest of the year, consider […]

August 2, 2023

A link building strategy involves understanding: Your content assets. The people who consume and create your content. How your content is shared. This information helps create a guiding policy that leads to coherent actions, adding value for content creators and […]

July 31, 2023

According to the International Monetary Fund, advanced economies will see an especially pronounced growth slowdown, from 2.7% in 2022 to 1.3% in 2023. Tech leaders are facing economic headwinds, yet encounter continuous pressure to maintain aggressive revenue growth in an […]

July 26, 2023

Video marketing has become a powerful tool across various industries. 91% of businesses will use video as a powerful marketing tool in 2023. And that includes healthcare too. In fact, video marketing has emerged as a game-changer in the healthcare […]

July 24, 2023

In the ever-evolving world of digital marketing, explainer videos have become a valuable tool for simplifying complex ideas. Compelling narratives are at the core of successful explainer videos. Storyboarding can help marketers create videos faster and communicate with the audience […]

July 3, 2023

When many of us hear how AI will change the world – particularly digital marketing – our thoughts (and occasionally fears) drift towards how big organizations will use machines to do the work of legions of copywriters, designers, and other […]

June 27, 2023

For as long as I can remember, marketing teams have faced a thorny problem: Technology. In the pre-internet days, I helped marketing teams wrestle their presentations onto CD-ROMs to share with their sales colleagues and manage their outbound customer email […]

April 21, 2023

Marketers (and reporters) are being deluged with announcements about new AI-driven tools. But there has been scant information on how they work. Sprout Social has attempted to answer that question, at least for social media marketers, in a study it […]

April 19, 2023

Small businesses and nonprofits can now use GPT technology to create engaging marketing content created in seconds. Constant Contact’s new AI Content Generator leverages artificial intelligence to automate the copy drafting process for marketing campaigns. It’s the first multichannel AI […]