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Category: Other technologies


Marketing Technologies, Other technologies

B2B marketers: Share your thoughts on account-based marketing

June 9, 2017

Via: Econsultancy blog

Are you familiar with account based marketing (ABM)? Do you have experience to share or questions you’d like answered? Please click here to let us know if you’re open to a short interview with one of our researchers. Our aim is to […]


Marketing Technologies, Other technologies

4 Questions You Must Ask to Help Find the Best Social Media Influencer For Your Business

June 7, 2017

Via: Social Media Today

When you’re looking for an influencer to partner with on social media, finding the best fit for your business is essential if you’re to get the best bang for your buck. The ideal influencer tends to have three key abilities: the […]


Marketing Technologies, Other technologies

A marketer cheatsheet for the state of influencer marketing

May 26, 2017

Via: Digiday

As more money is flowing into influencer marketing, there’s much confusion in the space with questions like: How do social stars get paid? And how can a brand measure the return on investment? Both are the major trends in the […]


Marketing Technologies, Other technologies

Brands are using influencers like ad agencies

May 24, 2017

Via: Digiday

An increasing number of brands are going straight to Instagram stars and social stars on other platforms to make creative, cutting their agencies out of the process. Influencers have long been used as production machines: Agencies would come to them […]


Marketing Technologies, Other technologies

How Influencer Marketing is Evolving

May 23, 2017

Via: Social Media Today

The rise of ad-blocking software has forced many brands to re-think their advertising efforts. More and more they’re finding meaningful results with influence marketing, but the influencer landscape is a massive ecosystem. And while brands scramble to shift from macro-influencers […]


Marketing Technologies, Other technologies

Five examples of brands using interactive video

May 17, 2017

Via: Econsultancy blog

With 80% of all web traffic predicted to come from video by 2019, the demand for video content is greater than ever before. Unsurprisingly, it’s become an integral part of many brand marketing strategies. Due to the rise in video’s […]


Marketing Technologies, Other technologies

6 Big Benefits of Using Influencer Marketing in Your Social Strategy

May 10, 2017

Via: Social Media Today

Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience. According to Forbes, influencer marketing is growing faster than digital ads, with emphasis placed on leveraging an industry leaders’ followers to foster […]


Marketing Technologies, Other technologies

Why Virtual Reality will Never be the Future of Marketing and Advertising

May 8, 2017

Via: Social Media Today

The virtual reality (VR) buzz coming out of the marketing world is near deafening at times – and with companies like Google, Facebook, HTC, Samsung and Sony in the VR business now it’s easy to see why. Even brands like Mercedes, […]


Marketing Technologies, Other technologies

Why Your Marketing Personalization Isn’t Good Enough Yet

May 4, 2017

Via: Convince and Convert

Adaptive content. Omni-channel marketing. People-first marketing. Personalized marketing. Personalization. Whatever you want to label it, they all speak to a similar concept: the idea that data and technology can be used to deliver a more tailored experience for consumers, and […]


Marketing Technologies, Other technologies

Why Influencer Marketing Should Be Part of Every Marketing Mix

May 3, 2017

Via: Convince and Convert

We’re all consumers here, so let’s do a little thought experiment together. Think about the last few things you purchased or new spots in town you investigated. Do you remember how you heard about those products or places initially? Did […]