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Category: Other technologies


Marketing Technologies, Other technologies

The TV Ad Industry Agrees It’s Ready for an Overhaul, According to New Survey

June 19, 2018

Via: Adweek

More than 80 percent of media agency members are concerned about their ad dollars being properly invested, according to a recent study by Videa, an online marketplace for automated TV advertising. Videa, which is owned by Cox Media Group, reached […]


Content Marketing, Marketing Technologies, Other technologies

Beyond the Hype Cycle: It’s Time to Redefine Influencer Marketing

June 18, 2018

Via: Online Marketing Blog

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects. The Hype Cycle goes like this: A new hotness emerges. It could be new technology, a new strategy or […]


Marketing Technologies, Other technologies

5 Steps to Spark Great Direct Mail Ideas

June 14, 2018

Via: Target Marketing

If you are like many marketers, direct mail has been a part of your marketing strategy for a long time. This can lead to boring mail pieces with a declining response rate. So, how can you find new, great direct […]


Marketing Technologies, Other technologies

Can Omnichannel Marketing Exist in a World of Walled Gardens?

June 7, 2018

Via: Adweek

The advertising and marketing industries are currently facing two seemingly contradictory problems. First, there’s the confusion of “too many,” the result of a vendor ecosystem that has grown at an unbelievable pace. Second, there’s a problem of “too few,” stemming […]


Marketing Channels, Marketing Technologies, Other technologies, Traditional Marketing

How brands use colour psychology to reinforce their identities

June 5, 2018

Via: Econsultancy blog

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. Some brands are so iconic that it is possible to identify them from just a single […]


Marketing Technologies, Other technologies

2 Tips to Navigate TMI Healthcare Marketing

June 4, 2018

Via: Target Marketing

Patients in the ER are getting mobile ads from law firms that notice when the consumers are there and cancer patients are receiving marketing about pharmaceuticals that can target their specific genetic codes. How much data is too much, creating […]


Marketing Technologies, Other technologies

4 Top SEO Areas to Measure

May 31, 2018

Via: Target Marketing

Top SEO indications of marketing success range from site traffic to revenue generation. The details can help marketers decide what to do in the “4 Key Areas You Should Measure for SEO.” That article in Search Engine Journal on Tuesday […]


Marketing Technologies, Other technologies

Five lingering questions about Google’s move to mobile-first indexing

May 30, 2018

Via: Econsultancy blog

Google’s move to mobile-first indexing is under way, but there’s still a lack of clarity in a number of areas. Remember that with mobile-first, Google’s going to be primarily crawling and indexing the mobile version of your website, and using […]


Marketing Technologies, Other technologies

Social Benchmarking: The New Frontier for Influencer Marketing

May 25, 2018

Via: Adweek

As brands pour billions of dollars into influencer marketing, the demands for new technology and data to measure effectiveness have increased dramatically. Clients no longer think of branded content and brand ambassadors as a talent model or public-relations budget—instead, it […]


Marketing Technologies, Other technologies

The Smartest Marketing Strategy: Agile Marketing

May 24, 2018

Via: Adweek

One of the most popular digital marketing buzzwords of 2018 is agility. Considering how fragmented the social media landscape has become and the rapid pace of ad product innovation, it’s no wonder marketers extol the strategy of thinking and acting […]