Many entrepreneurs who have tried PR and then stopped say something similar: “I paid a lot for PR, but it didn’t lead to sales.”
It’s certainly a frustrating situation to be in. Brand awareness is great, but it doesn’t mean anything if it doesn’t help you reach your goals. Your PR efforts need to be closely aligned with your overall marketing strategy. However, only one in five PR professionals is involved in developing a company’s overall marketing strategy, per Meltwater. This leads to missed opportunities for connecting media coverage to your KPIs.
