In an AI-driven world, human connections matter more than ever.
Video’s ability to tell stories and resonate emotionally with audiences makes it an ideal format for making those connections. That’s a big reason why B2B marketers frequently use it, according to CMI’s recent B2B research.
But CMI’s latest research into video and visual storytelling tells a more nuanced story. Sixty-seven percent of marketers say video has become more important to the business over the last year. Yet only 7% say they use it to its full potential.
