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8 Ways Social Media Use Can Backfire on Your Personal Branding

November 9, 2023

Personal branding is hot! Everyone wants to build their personal brand and grow their following on social media. But most go about it the wrong way, getting caught up in vanity metrics and quick hits of validation that don’t lead to real success.

Here’s why chasing branding just for the sake of branding can backfire.

1. Hooking followers is not the main goal

A common mistake is thinking getting more followers or likes is the end game. But followers are not the same as fans. Just because someone clicks “follow” does not mean they truly value what you offer.

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