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Google’s Plan For Ad Targeting Without Third-Party Cookies

November 9, 2023

As internet browsers phase out third-party cookies, online advertisers seek new ways to target ads to customers without relying on current tracking methods.

Transitioning To “Era Of Prediction”

Google laid out its vision for a cookie-less future during a recent question-and-answer video from Radhika Mani, Google Display Ads’ Senior Product Manager.

The video comes as Google plans to phase out third-party cookies in Chrome. Cookies have enabled advertisers to track users across websites to serve targeted ads but raise privacy concerns.

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