As internet browsers phase out third-party cookies, online advertisers seek new ways to target ads to customers without relying on current tracking methods.
Transitioning To “Era Of Prediction”
Google laid out its vision for a cookie-less future during a recent question-and-answer video from Radhika Mani, Google Display Ads’ Senior Product Manager.
The video comes as Google plans to phase out third-party cookies in Chrome. Cookies have enabled advertisers to track users across websites to serve targeted ads but raise privacy concerns.