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Instagram pilots background editing tool and in-stream ordering

Instagram started testing two new features for brands and content creators:

  • Backdrop: An AI background editing tool for Stories.
  • Get Orders: In-steam ordering for feed posts and Stories.

Backdrop explained. This new feature can automatically identify a main focus or let you choose one manually. It then removes the background, and you can use the Backdrop feature to pick a new background from a carousel of options or create one by inputting a prompt, such as “National Park” ad demonstrated in the screenshot below:

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