Automation: It’s all the rage for established digital advertising platforms these days.
Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an advertiser’s goals, so instead of managing several campaigns across the various Google ad placements, it all sits under one.
At the core of its simplicity is the automation of budgeting, bidding, and in many cases, delivery.
That means fewer decisions for humans and more reliance on machine learning to get advertisers optimal results.
