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4 B2B paid media strategies to stay ahead of the curve

Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months.

This article discusses four initiatives I’ve seen drive great results for my B2B clients, including:

  • Testing new channels to meet your audience where they are.
  • Testing AI tools to increase your tactical efficiency and free strategic-planning bandwidth.
  • Leaning into video.
  • Incorporating customer feedback.

You’ll also learn how you can put them to work in your campaigns.

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