Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that.
Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to believe that not everyone’s taking advantage of it.
Mass-market, English-only campaigns cost a ton of money. And, with today’s expectation for a high level of personalization across the customer experience, they don’t really bring much to the table.
