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Offline conversion tracking to boost lead gen strategies

October 3, 2023

Via: Search Engine Land

Category:

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics?

Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline?

Smart marketers are using offline conversion tracking to solve the issues I just laid out. If you missed my SMX Advanced session, keep reading to learn:

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