Tag: digital marketing

Marketing Channels, Social Media Marketing

Best Practices for Advertising on Instagram

January 29, 2018

Via: Adweek

As they consider their digital marketing mix and strategies for 2018, many advertisers and marketers are seeking ways to effectively engage consumers in every digital channel that’s relevant to their business. Among those channels are the tried-and-true stalwarts like Google […]

Email Marketing, Marketing Channels

Ask the experts: Email marketing optimisation

January 25, 2018

Via: Econsultancy blog

The latest in our ‘ask the expert’ series focuses on a core skill in the digital marketer’s skillset – email optimisation. We grilled three of the loveliest experts we know – Kath Pay (Holistic Email Marketing), Parry Malm (Phrasee) and […]

Marketing Technologies, Other technologies

How to Take Your Experiential Marketing to the Next Level

January 22, 2018

Via: Chief Marketer

For your organization to get its fair share of the sales pie, you have to ensure your customer touchpoints are on point—namely, that you deliver the experience that 78 percent of Millennials crave, presented in a way that truly connects […]

Featured, Platforms&Software

Semantic SEO brought on faster and better results. Or did it?

January 20, 2018

Via: Olivia Foster

Smart SEO reflects all the modern algorithms involved in delivering the most suited search results. As intelligent software increases its capabilities, these backstage software becomes more and more nuanced, more human-like. Machine learning empowers artificial intelligence and increases the quality […]

Marketing Channels, Web Advertising

6 SEO Trends for 2018

January 17, 2018

Via: Target Marketing

With the holiday season in the rearview, it’s time once again to predict SEO’s biggest trends through the new year. The previous year was a big one, with mobile-first results and localized optimization among the most critical shifts of 2017. […]

Content Marketing, Marketing Technologies

4 Top Trends in Customer Centricity to Drive Digital Marketing Success in 2018

January 15, 2018

Via: Online Marketing Blog

Ask any digital marketer if they’ve been able to set their strategy on autopilot over the past decade, and I bet you’ll get a laugh or two—as well as an emphatic “No.” If we’ve learned anything it’s that the digital […]

Marketing Channels, Traditional Marketing

The Best of 2018 Influencer Marketing Trends

January 11, 2018

Via: Chief Marketer

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends articles on the subject. While recovering from holiday festivities, we took time to review many of these articles to serve up […]

Marketing Channels, Traditional Marketing

3 Wild Marketing Predictions for 2018

January 5, 2018

Via: Target Marketing

All year, this industry has felt like a roller coaster clicking to the top of very high hill, about to plunge down into unknown loops and curves at freefall speed. I see technology cycles turning, and with them change is […]

Email Marketing, Marketing Channels

Revamp Your Email Marketing in 2018

January 4, 2018

Via: Target Marketing

If optimizing your brand’s email marketing program didn’t make your list of New Year’s resolutions, you may want to reconsider. Email drives more ROI than any other marketing channel, with an average return of $38 for every dollar spent. It’s […]

Marketing Channels, Web Advertising

In 2018, New Challenges for SEO Await

January 4, 2018

Via: Target Marketing

Moving into the digital age has left me regretting my tradition of breaking out the new desk calendar during the last weeks of the year. I have kept both daily and weekly calendars for many years; and each year, I […]