March 20, 2024
Via: Search Engine JournalAs the owner of a marketing agency, it can be tempting to try and handle every aspect of your business single-handedly. After all, your vision and passion are often driving your agency forward. However, attempting to tackle every challenge alone […]
Content & SEO, Marketing Channels
March 19, 2024
Via: Search Engine JournalIf you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery with the GSC bulk data export to get some of […]
Big Data, Platforms & Software
March 19, 2024
Via: Search Engine LandPerformance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. It combines all of Google Ads’ channel options together in one campaign and uses Google’s […]
Content & SEO, Marketing Channels
March 18, 2024
Via: Search Engine LandThis article will show you how to create a simple SEO plan. This plan focuses on a single group of related keywords applicable to your business’s primary offerings or individual products/services. The plan is concise and fits onto a single […]
Marketing Channels, Web Advertising
March 18, 2024
Via: Search Engine LandHow often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group […]
Marketing Channels, Social Media Marketing
March 13, 2024
Via: Search Engine LandMeta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a […]
Content & SEO, Marketing Channels
March 12, 2024
Via: Search Engine JournalGoogle’s March 2024 core algorithm update is penalizing sites made with AI generated content and it’s a fact that AI-generated content cannot meet the quality standards that Google’s various documentations outline. But there is still a way to use AI […]
Big Data, Platforms & Software
March 12, 2024
Via: Search Engine LandMicrosoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Using this tool, you can analyze metrics like click-through rates and conversions to make informed decisions about optimization, […]
Marketing Channels, Web Advertising
March 11, 2024
Via: Search Engine JournalEvery year, it seems like this year will be the biggest year of change for PPC management, especially for B2B businesses. But this year, this claim is more than hyperbole. The growth in artificial intelligence (AI) and a continued emphasis […]
Content & SEO, Marketing Channels
March 11, 2024
Via: Search Engine LandThe digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and […]
Content & SEO, Marketing Channels
March 7, 2024
Via: Search Engine JournalEver found yourself helplessly drawn to an irresistibly intriguing headline, only to be met with disappointment? If so, you might have been a victim of clickbait, the irresistible rogue of the internet. It’s true – clickbait gets a bad rap. […]
Content & SEO, Marketing Channels, Social Media Marketing
March 6, 2024
Via: Search Engine LandMarketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and […]
Automation, Big Data, Marketing Technologies, Platforms & Software
March 5, 2024
Via: Search Engine JournalGoogle has announced the launch of “Solutions,” a new free tool within Google Ads designed to streamline campaign management and automate tasks for advertisers. The tool, found under the “Tools” section in Google Ads, can help you generate performance reports, […]
Marketing Channels, Web Advertising
March 4, 2024
Via: Search Engine JournalWith all the potential challenges on the horizon for 2024, diversification – embracing new developments, user behaviors, and channels – is one way you can insulate your businesses from disruption. Adding more channels and sources of data requires: Clear cross-platform […]
March 4, 2024
Via: Search Engine LandIf we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-specific […]
Content & SEO, Marketing Channels
February 28, 2024
Via: Search Engine LandBrands and businesses must balance optimizing their online presence through SEO with providing an excellent customer experience. This raises the question – can SEO redefine client experience, or does it risk overshadowing other important elements of the customer journey? While […]
Big Data, Platforms & Software
February 28, 2024
Via: Search Engine LandGoogle Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this […]
Marketing Technologies, Mobile Marketing
February 28, 2024
Via: Search Engine LandYouTube Create, a mobile app designed to make editing videos easier, is expanding to 13 more markets in beta. Content creators can now download the app for free in the PlayStore on Android in the following additional countries: Argentina Australia. […]
Content & SEO, Marketing Channels
February 27, 2024
Via: EntrepreneurIf there’s one piece of advice I would give to new search engine optimization (SEO) specialists and business owners investing in SEO, it is the following: do not underestimate the power of link building for your website. Having spent many […]
Content & SEO, Marketing Channels
February 27, 2024
Via: Search Engine LandBuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because […]