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Tag: featured


Email Marketing, Marketing Channels

GDPR Compliance Means Rebuilding Lost Email Lists

July 3, 2018

Via: Target Marketing

A little more than a month into General Data Protection Regulation enforcement and brands are already reporting up to 80% losses of their email marketing lists. Even the fortunate, proactive marketers who audited their email lists are reluctant to boast […]


Content Marketing, Marketing Technologies

Self-Improvement Through Content Marketing

July 3, 2018

Via: Target Marketing

No, you haven’t accidentally wandered into the self-help section of the bookstore, though the different perspective that those books so often peddle may be helpful. Whether your goal is to establish yourself as a thought leader or simply to attract […]


News

How to Rally Around ROI & Prioritize Your Digital Marketing Efforts in the Face of Budget Cuts

July 2, 2018

Via: Online Marketing Blog

Ask any marketer if they’ve ever had to contend with the shrinking or deep cutting of their budgets, odds are you’ll get a deep sigh and a “more than once” response. Organizations are always looking for efficiencies and ways to […]


Marketing Technologies, Other technologies

How to boost organic search traffic for large ecommerce sites (seven strategies & tactics)

June 26, 2018

Via: Econsultancy blog

Thankfully, a few core fixes can have a big impact on your search traffic without needing to earn new links or invest in paid ads. Before you start investing too much of your budget in content, link building, and paid […]


Marketing Technologies, Mobile Marketing, Other technologies

Five brands infusing AR with experiential marketing

June 26, 2018

Via: Econsultancy blog

We’ve previously seen a plethora of brands achieve this through immersive pop-ups, live events, and marketing activations. Now, many are incorporating another big trend into the mix – augmented reality. By blending digital elements with real world events, AR further […]


Automation, Email Marketing, Marketing Channels, Marketing Technologies

Only 17% of email marketers planning for AI, more than half will innovate with automation

June 25, 2018

Via: Econsultancy blog

There’s also insight into how AI and predictive analytics are infiltrating the industry. So, what’s top of mind, and what’s down on the priority list for email marketers? Subscribers can download the full report, but in the meantime, here are […]


Big Data, Customer Data, Platforms&Software

What is a consent management platform, and are they needed?

June 25, 2018

Via: Econsultancy blog

Under the much more stringent requirements of the GDPR, companies are proactively obtaining consent from EU-based users to have their data processed by advertisers and marketers if they are to be, for example, shown targeted advertising on a website. They […]


News

Twitter Acquired Security Technology Outfit Smyte

June 25, 2018

Via: Adweek

Twitter giveth, and Twitter taketh away—quite abruptly, in the case of the latter. The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology company that specializes in safety, spam and security issues. […]


Marketing Technologies, Other technologies

The TV Ad Industry Agrees It’s Ready for an Overhaul, According to New Survey

June 19, 2018

Via: Adweek

More than 80 percent of media agency members are concerned about their ad dollars being properly invested, according to a recent study by Videa, an online marketplace for automated TV advertising. Videa, which is owned by Cox Media Group, reached […]


Automation, Marketing Technologies

When Bots Fail, So Do Brands

June 18, 2018

Via: Adweek

The world has been overrun by bots, but that’s not really a bad thing. Bots already account for more traffic on the internet than humans. An estimated two-thirds of tweeted links to popular websites are posted by automated accounts. And […]