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Tag: featured


Big Data, Customer Data

Security Is Part of the Customer Experience in Marketing

April 4, 2018

Via: Target Marketing

As companies work to define an exceptional customer experience, my guess is few of them think about the security of the customer and their personally identifiable information (PII). While consumers are willing to trade privacy for convenience, is it incumbent […]


News

What marketers need to know about the launches at MWC 2018

April 3, 2018

Via: Brand Republic

Only time will tell which of the new smartphones will win over consumers, however, here’s some of the key trends from the show that marketers need to know to ensure they get the most out of their mobile strategy in […]


Marketing Channels, Traditional Marketing

6 Pieces of Marketing Advice You Can Actually Use

April 2, 2018

Via: Convince and Convert

With 2018 in full swing, marketers should be thinking about way to level-up their strategies. And as much as we wish it would, money (and a marketer’s budget) doesn’t grow on trees. You probably don’t have the budget for cash-consuming […]


Big Data, Customer Data, Marketing Technologies, Other technologies

How to Analyze Your Competitors and Reverse-Engineer Their Sales Process

April 2, 2018

Via: Aberdeen Essentials

For the entrepreneur looking to enter (and hopefully disrupt) a specific industry, there’s a lot to know and learn. Perhaps most importantly, you need to quickly determine the needs of your target consumers, and figure out exactly what your competition […]


News

8 Most Common B2B Marketing Mistakes

March 28, 2018

Via: Target Marketing

B2B marketing mistakes can kill campaigns and response rates, and are usually made by two kinds of marketers. Let’s start with the second-worst kind of marketer, the “conscious uneducated.” An “uneducated” marketer is one who does not know the fundamentals […]


Featured

How to Get Influencer Marketing Right

March 16, 2018

Via: Natalie Dunn

Celebrities are out – and influencers are in. It seems like social media has brought “ordinary people” to the forefront, and along with them, the rise of influencer marketing. According to Adweek, Influencer marketing is a form of marketing in […]


Marketing Channels, Web Advertising

How Online Forms Connect With Your Customers and Employees

March 6, 2018

Via: Target Marketing

Having the ability to fluidly connect with your customers and employees will help keep your business organized and in sync. Using custom online forms to connect with those audiences will help achieve those goals, as well as help you better […]


Content Marketing, Marketing Technologies

How to Fix a Broken Content Strategy

March 6, 2018

Via: Duct Tape Marketing

Many businesses out there spend the last few months of the year planning their content strategy for the year ahead. They have color-coded spreadsheets completed, goals in the place, and the optimism that the next 12 months are going to be the […]


Marketing Channels, Web Advertising

6 New Rules for Landing Page Success

March 5, 2018

Via: Convince and Convert

It’s no secret small businesses often have limited marketing budgets, which means their funds—as well as their time and other resources—have to be allocated judiciously. Email marketing campaigns and paid ads are often two of the most commonly used marketing […]


Featured

PhotoScape Review: The Free Photo Editor You’ve Been Looking For

March 5, 2018

Via: Natalie Dunn

Sometimes you want a light photo editor that spruces up your pics without all the bells and whistles (or the price) of Adobe Photoshop, but still offers more than MS Paint. Or you’re short for time and just need to […]