Top

Tag: featured


Marketing Channels, Web Advertising

How to Use Google AdWords for Local Businesses

January 9, 2018

Via: Duct Tape Marketing

Today I’m going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I’m not going to try to teach you everything there is to know about AdWords today. I’m going to outline what I think is […]


Email Marketing, Marketing Channels

Email trends in 2018: What do the experts predict?

January 9, 2018

Via: Econsultancy blog

Big-name brands have been exploring ways to turn email from a traffic channel to a direct revenue generator, and I expect this to be a big focus in 2018. Embedded ‘Buy Now’ options, allowing consumers to purchase goods and services […]


Content Marketing, Marketing Technologies

Individualization Is the New Personalization — AI Meets Content Marketing in 2018

January 8, 2018

Via: Target Marketing

How we navigate the universe is decidedly omnichannel, so one digital platform or touchpoint does not bear more influence on customer purchases than another. Instead, how and why consumers engage and take action is tightly tied to their interests as […]


Big Data, Customer Data

Data’s $20B Role in Marketing

January 3, 2018

Via: Target Marketing

Enter a new U.S. study that articulates just how large the use of data for smarter marketing really is stateside — to the tune of $20 billion plus. The Data & Marketing Association and Interactive Advertising Bureau’s Data Center of […]


Big Data, Platforms&Software

Marketers aren’t yet putting Amazon at the level of Google and Facebook

January 3, 2018

Via: Digiday

Amazon has a growing ad business, but its ad infrastructure doesn’t seem to be as developed as Google’s or Facebook’s. For instance, ad buyers think Amazon Marketing Services — a self-serve paid search marketing tool that is supposed to help […]


Content Marketing, Marketing Technologies

Creating B2B Content That Connects

January 2, 2018

Via: Chief Marketer

When creating copy, do you write what you want to say—or what your audience actually wants to hear? “Having the right words is critical, because in marketing as in scrabble, some words are worth more than others,” says Nancy Harhut, […]


Marketing Channels, Social Media Marketing

4 Strategies for Connecting With Schools on Social Media

January 2, 2018

Via: Convince and Convert

For young students, there’s no forbidden door more enthralling than the one labeled “Teacher’s Lounge—Staff Only.” What’s going on in there? Wild parties? The truth is much more mundane than the fabrications of a nine-year-old’s mind. They’re likely to find […]


Content Marketing, Marketing Technologies

How to Crush Your Digital Content Experiences

December 29, 2017

Via: Chief Marketer

Content marketers around the world know that technology is changing faster than many businesses can handle and that the pace of change is increasing. This evolution is characterized by four major trends: 1. Content explosion 2. Omnichannel proliferation = content […]


Marketing Channels, Traditional Marketing

Target Marketing’s 2017 by the Numbers

December 22, 2017

Via: Target Marketing

Well marketers, 2017 is drawing to a close, and because most people take the end of the year to reflect upon the previous months, the Target Marketing editorial team decided to do the same thing. But in a cheekier way. […]


Email Marketing, Marketing Channels

Creative Direct Mail for 2018

December 22, 2017

Via: Target Marketing

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017, you will see a drop in your response rates. You must create new, fresh and […]