Businesses, or marketers to be more specific, can benefit from social media automation. With billions of people using Facebook, Instagram and other online channels at present, social media automation applications—or what marketers call as “gadgets from above”—can save precious time and money while also enhancing business strategies.
By commanding a system to do multiple functions at the same time, marketers are able to maximize their tasks, increasing one’s productivity and work efficiency. However, when done the wrong way, social media automation can cost you more than what you have gained. If an automated platform, for example, sends pre-made responses to the wrong customers, it may be seen as an act of insincerity and neglect, which can damage a brand’s good reputation.
