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Why Virtual Reality will Never be the Future of Marketing and Advertising

The virtual reality (VR) buzz coming out of the marketing world is near deafening at times – and with companies like Google, Facebook, HTC, Samsung and Sony in the VR business now it’s easy to see why. Even brands like Mercedes, HBO, The New York Times (NYT) and Lowes have stuck their big toe into the VR pool.

The amount of earned media garnered by these companies for being early VR adopters has been tremendous, however, earning media for doing a VR campaign likely can’t be sustained forever.

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