For many B2B marketers, their email list is one of their most valuable assets. But determining the true value of an email address is tricky business.
Like anything, the ROI of your email list fluctuates in direct correlation to what you actually do with those names. Are you just sending out one general monthly newsletter to your entire target customer base? Or, are you creating communications customized to different segments of your audience, timed to their needs and specific market?
