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The Future of Content and Marketing

The future of content will be to remain/become free for consumers and, if I’m following her thinking correctly, that content will be presented with limited commercial interruption.

Good news for everyone who hates commercials, but I’m not sure I agree.

Content Models
It seems more likely that there will be multiple models, as there are right now in TV.

•    Broadcast
•    Basic Cable
•    Premium Cable

Even radio now has terrestrial and satellite, though there’s really only one major player on the satellite side. The two models are different — advertising supported vs. subscription paid by consumers.

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