Sad news, marketers: The content clutter has just begun.
Consider that in every minute of 2016, the following happened:
- Snapchat users watched 6,944,444 videos
- BuzzFeed users viewed 159,380 pieces of content
- Tinder users swiped 972,222 times
And that doesn’t even begin to speak to the volume of content shared daily, estimated to be upwards of 30 million pieces – numbers that will only continue to grow, considering we’ll create more content in 2017 over previous years.
