It’s no secret that video marketing is a powerful way for brands to tell their stories, raise awareness and generate leads. However, the promotional capacity of video is just the tip of the iceberg; it’s also a highly effective way to convert those leads into sales.
A recent Vidyard study revealed that more than 70 percent of businesses find improvements in their conversion rates when they utilize video marketing. This statistic shouldn’t be surprising, though. Compared to traditional text ads, video is a much more digestible medium for the human brain.