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Mobile Marketing’s Language Speaks to Global Travelers

Mobile has reinvented the way travelers plan and book trips. This year, around 70 million Americans will book travel through their mobile devices, representing a spend of about $75 million. Those sales will grow to nearly $95 million in just two years.

But this isn’t an American phenomenon, not by a long shot. In fact, the U.S. ranks eighth in a Top 10 list of countries with “connected travelers,” or consumers who use mobile devices to plan or book a trip. It trails behind mobile-first markets like China, Indonesia, Brazil and others.

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