Mobile has reinvented the way travelers plan and book trips. This year, around 70 million Americans will book travel through their mobile devices, representing a spend of about $75 million. Those sales will grow to nearly $95 million in just two years.
But this isn’t an American phenomenon, not by a long shot. In fact, the U.S. ranks eighth in a Top 10 list of countries with “connected travelers,” or consumers who use mobile devices to plan or book a trip. It trails behind mobile-first markets like China, Indonesia, Brazil and others.
