Tag: marketing technologies

March 29, 2017

General Motors will make it easier to schedule car repair and services with an online and mobile tool for customers in need of maintenance on their vehicles, allowing users to make appointments and receive recommendations. The auto manufacturer is hoping […]

March 29, 2017

As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams. With three billion content-hungry consumers, high growth markets offer exactly […]

March 28, 2017

If you’re a B2B marketer, you may feel similar desperation looking at your marketing channels. It seems like every route between you and your audience is getting blocked or traffic jammed. Organic social visibility is way down: Each Facebook post […]

March 28, 2017

When you hear someone tell you, “You should be using influencers to market your brand,” you may think, “Duh. Everyone knows that.” Big brands have been utilizing “influencers” as their spokespeople since the beginning of advertising. Jennifer Aniston applies Aveeno to moisturize […]

March 24, 2017

Content marketing has reached a point of maturation. Last year, 76 percent of B-to-C marketers in North America were using the tactic, according to the discipline’s Content Marketing Institute. But how well are they doing? While the same proportion say they will […]

March 23, 2017

While mobile has become an increasing focus for digital organisations in the past few years, when it comes to executing a streamlined strategy, it appears many are still lagging behind. As the latest Econsultancy/Adobe Digital Intelligence Briefing highlights, 48% of […]

March 22, 2017

Influencer marketing is one of the biggest trends in marketing circles at the moment – and for good reason. Winning an influencer’s support for your brand can be magic, but there is a snag in the current process. Bombarded with mentions the buzzword, […]

March 22, 2017

Mobile is now more popular than in-store browsing or window shopping as a method for researching products before making a purchase, with 52.8 percent of consumers doing so on a mobile browser and 19.6 percent in an application, according to […]

March 21, 2017

Cohort marketing science is the study and understanding of real-time, customer-centric feedback. Knowing and understanding customers is crucial for brand marketers that want grow their brand smartly. Cohorts are an organically occurring group of like responding consumers based on their […]

March 20, 2017

At a time of depleting attention spans and constant distractions thanks to social media and smartphones, business-to-business and business-to-consumer brands have a small window of opportunity to capture a consumer’s or fellow businesses’ attention. Those that are able to implement the most […]

March 20, 2017

Yesterday’s marketers were focused on emotion and brand. They were cost centers, and effectively beggars in the c-suite. Today’s marketers are all about data. They’re accountable, revenue-driven and respected by their peers. At least, that’s the take Phil Fernandez, chairman […]

March 20, 2017

A loyalty program is a great way to nurture current customers and increase sales, but without putting a spotlight on the program, membership numbers and engagement may stagnate. This is where social media can be a perfect companion platform for such […]

March 17, 2017

One of the toughest parts of running a small business or startup is getting attention for your brand in the early going. In the beginning, no one’s yet heard of your business, and your job is to gain exposure without being too […]

March 17, 2017

We have entered a new era of marketing – one that I refer to as context marketing – in which success is inextricably linked to effectively connecting with the mobile consumer. Context marketing starts with a mindset shift that helps […]

March 16, 2017

Periscope has grown tremendously since its inception in March 2015 and has proven to be one of the most effective social media tools online. This live-stream video platform presents huge opportunities for marketers and brands to connect with their audience, […]

March 16, 2017

Account based marketing is a huge buzzword in B2B today. But where do you begin to execute an ABM strategy successfully? In recent conversations with ABM expertsMegan Heuer, vice president/head of research, SiriusDecisions and Jon Miller, CEO, Engagio, we agreed […]

March 15, 2017

Marketers and customer service professionals are now paying a lot of attention to chatbots. Whereas the Web, mobile marketing and smartphone applications were at one point the next big thing, chatbots are now becoming a pervasive part of a brand’s […]

March 14, 2017

Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL. Developers will need to ensure their apps are ‘modularized’ and then will be able to offer this service to users on Jelly […]

March 13, 2017

If you are a marketer or retailer with applications, I have some bad news for you. According to Nuance, 95 percent of apps are abandoned after the first month. That means all that hard work of coding and marketing an […]

March 13, 2017

When people think content, they often think creative. But in reality, great content marketing is a blend of both creativity and data. On the data side of the equation, our industry is still learning. That’s not particularly surprising. After all, […]