Top
image credit

Does Tomorrow Belong to Marketers?

March 20, 2017

Yesterday’s marketers were focused on emotion and brand. They were cost centers, and effectively beggars in the c-suite. Today’s marketers are all about data. They’re accountable, revenue-driven and respected by their peers.

At least, that’s the take Phil Fernandez, chairman and CEO of Marketo, gave during his address at the Marketo Marketing Nation Summit.

Read More on Target Marketing