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Mobile marketing strategy: Four key charts

While mobile has become an increasing focus for digital organisations in the past few years, when it comes to executing a streamlined strategy, it appears many are still lagging behind.

As the latest Econsultancy/Adobe Digital Intelligence Briefing highlights, 48% of organisations don’t have a proper plan in place.

And out of the rest that do, many admit to a lack of cohesion.

Read More on Econsultancy blog