When you hear someone tell you, “You should be using influencers to market your brand,” you may think, “Duh. Everyone knows that.” Big brands have been utilizing “influencers” as their spokespeople since the beginning of advertising.
Jennifer Aniston applies Aveeno to moisturize her skin every day, so if you want to look young like her, you should slather on Aveeno too.
Matthew McConnaughey drives a Lincoln, so if you want to be cool like him, you should drive a Lincoln too.
