Cohort marketing science is the study and understanding of real-time, customer-centric feedback. Knowing and understanding customers is crucial for brand marketers that want grow their brand smartly.
Cohorts are an organically occurring group of like responding consumers based on their real-time reaction to the brand, such as students, patients or employees. Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey. The communication should be timely, focused and relevant to the needs of the specific cohorts interacting with the brand.
