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The Secret to Executing a Successful Agile Marketing Plan

March 20, 2017

Via: Adweek

At a time of depleting attention spans and constant distractions thanks to social media and smartphones, business-to-business and business-to-consumer brands have a small window of opportunity to capture a consumer’s or fellow businesses’ attention. Those that are able to implement the most agile real-time marketing strategies will be the brands able to capture market share and, ultimately, sales and loyalty long-term.

An agile marketing campaign is one in which marketers develop branded content in response to real-time events.

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