Influencer marketing is one of the biggest trends in marketing circles at the moment – and for good reason. Winning an influencer’s support for your brand can be magic, but there is a snag in the current process. Bombarded with mentions the buzzword, marketers have become obsessed with the very idea of influencers and are often paying little to no attention to the basics of what’s actually quite a complicated marketing strategy.
The goals, the planning, and the supreme understanding of the nature of human relationship – without any of those, your influence marketing campaign will likely be a waste of time and budget.
