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Three great sources for mobile consumer data and why they are so great

While it’s interesting to see the extent of mobile’s influence nowadays,┬áreports which talk about mobile in general are useful only to a point.

For board-level presentations, knowing that mobile penetration is 75% in a target market may be sufficient, but when trying to decide how a brand can serve the mobile consumer more effectively, more granular data is needed.

Read More on Econsultancy blog