Marketing Technologies, Other Technologies
March 6, 2023
Via: AdExchangerAsk most industry experts about the advantage of advertising on streaming platforms, and chances are they will tell you “better targeting.” It’s true that streaming TV offers much better targeting than traditional linear. The only problem is that most major […]
Big Data, Platforms & Software
November 23, 2020
Via: AdweekIt’s been a banner year for the streaming video ecosystem, particularly for ad-supported platforms that are getting acquired and netting bigger audiences every month. As the advertising community works out how to best leverage the growing number of platforms, marketers […]
April 16, 2024
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