Ask most industry experts about the advantage of advertising on streaming platforms, and chances are they will tell you “better targeting.”
It’s true that streaming TV offers much better targeting than traditional linear. The only problem is that most major TV advertisers don’t want better targeting; they want massive reach and frequency – and an effective way to achieve both.
For brands that spend hundreds of millions of dollars a year on TV advertising, the ability to increase the efficiency of their nine-figure buys is the real value of streaming.
