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The latest threat of TikTok bans have caused marketers to raise an eyebrow

March 6, 2023

Via: Digiday

While TikTok bans are gaining steam across Western governments, marketers are concerned but not worried about what’s to come.

That’s not to say marketers are oblivious to TikTok’s potential risks. But until the red tape becomes much tighter, advertisers will continue to turn a blind eye in favor of an arguably cost-effective platform to reach their target audience. With that said, there’s definitely something different about this latest flashpoint over the geopolitical tensions around TikTok.

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