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Meta Outlines its Evolving AI Ad Targeting Process, Which is Improving Ad Performance

Amid various changes to online data collection, which have restricted how much insight digital platforms can use in ad targeting, Meta has been developing new machine learning based ad targeting models, which are able to deliver more relevant ads to each user, without requiring the same level of personal usage insight.

This is particularly important for Meta, as it’s been hit especially hard by Apple’s iOS 14 update, which has seen many users cut Meta off from gathering usage data in its apps.

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