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Tag: social video


Marketing Technologies, Mobile Marketing

Mobile advertisers are eyeing social video despite persistent hurdles in ad measurement

January 5, 2023

Via: Business of Apps

In 2023 mobile marketers continue to face tracking issues in light of Apple’s privacy update and brand safety concerns have not been sufficiently addressed either. And yet, more advertisers plan to increase their ad spending on social channels (25%+) than […]


Marketing Channels, Social Media Marketing

Four ways marketers can increase conversions from social video

September 19, 2017

Via: Econsultancy blog

Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and Instagram. However, video can do more than increase general engagement on social platforms themselves. According to a recent report […]