image: digitalmarketinginstitute

Four ways marketers can increase conversions from social video

Brand videos now regularly feature in social media feeds, as marketers increasingly use the medium to engage consumers on Facebook and Instagram.

However, video can do more than increase general engagement on social platforms themselves.

According to a recent report by Animoto, social video can have a direct influence on purchasing decisions, with 64% of consumers saying that a marketing video they watched on Facebook has led to an online purchase in the past month.

Read More on Econsultancy blog