Tag: SEO Content

November 2, 2023

As SEO pros, we need to remember that most people don’t care what Google says, and will likely never read a word of it. This includes other marketers, C-level leadership, and other departments. We know that the helpful content update […]

July 17, 2023

How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. They never align it with their sales efforts, leaving a huge gap in their business […]

June 9, 2023

One of the most common newbie questions about SEO content has to do with word count. “What’s the best word count for SEO?” Fair question. Search engines care about a whole host of factors when determining which content to rank. […]

February 22, 2023

With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. When it comes to SEO, there are a lot of questions today about […]

December 28, 2022

It seems that as your business grows, so does your website. Of course, this growth is generally a good sign for your company and bottom line. But as your site admins do their best to keep pace, and those blogs, […]

October 10, 2022

Content marketing is a smart and effective way for law firms to reach more users and potential clients through their online content. The benefits of law firm content marketing go far beyond social media likes and website traffic. In fact, […]

September 26, 2022

In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who write SEO content at the enterprise level might not consider themselves […]

September 18, 2022

How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase sales. To improve their brand image and reputation, they should create […]

April 6, 2022

In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Google’s algorithm updates. You may have come across digital marketing experts who offer guidance on how to improve your place […]

March 7, 2022

Out of all the ranking factors, reading level is one plagued with misconceptions from those within the SEO community (and those outside of it, too). Many tools integrate readability into their grading system, such as the Yoast’s SEO WordPress plugin: […]

September 29, 2021

The importance of content as a Google ranking factor is inarguable — enterprise SEO and content are inextricably linked, and you cannot rank a page without content. But long gone are the days of slapping a page with the right […]

September 24, 2021

When creating SEO content, quality matters. This holds true regarding accuracy, clarity, writing skill, keyword usage, thoroughness, links, images, and more. But I bet I can name one more factor that affects SEO content quality, and thus your SEO rankings […]

September 8, 2021

As public opinions shift, algorithms change, and new information comes along, it’s important to keep your SEO content current. If you want your business to succeed, ride the wave. Don’t base your business decisions on statistics that are years old […]

May 10, 2021

Are you a good SEO professional or a bad one? If you’re like most people, you’d classify yourself firmly in the former category. But wait just one second. What if I told you that even if you’re not purposefully creating […]

November 18, 2020

Heading into 2021, small businesses need to rethink their SEO content writing habits across their business website(s). Here’s a checklist you can use. As small businesses head into 2021 with endless hope that this pandemic ends, marketing dollars are scarce. […]