Tag: segmentation

April 30, 2021

A savvy marketer knows not to send the exact same email to everyone on their leads list. Instead, they will start working on segmentation, dividing customers into similar groups, and tailoring messages accordingly. In theory, when the research is done, […]

July 24, 2019

Audience segmentation isn’t just good for reaching the right people with the right message. Done well, it can help you learn more about your audience. And learn more about how better to meet their needs.Your content marketing should be a […]

March 19, 2019

For marketers who have been honing their analytics skills and building an AI strategy, the coming months promise to be transformative because AI is finally getting us closer to the holy grail of 1:1 marketing at scale. Varying levels of […]

August 16, 2018

Last month, I talked about how to measure success when there are many conflicting goals and available metrics flying around (refer to “Marketing Success Metrics: Response or Dollars?”). This time, let’s start thinking about how to act on data and […]

February 14, 2017

So what do you think is the number one reason is that most people unsubscribe for email marketing lists? To be honest, you’re probably going to get the answer right, although there may be a slight twist in the reasoning. […]

March 25, 2016

So your brand wants to reach millennials? Get in line. These days, it seems like everyone is clamoring to capture the attention and loyalty of Gen Y’ers, those who fall between the ages of 18 and 34. It’s easy to […]

December 21, 2015

When we talk about customer retention in the marketing world, the same principle applies: Smart brands understand that it costs much less to retain a customer (in marketing speak, this is known as the LTV or Customer Lifetime Value) than […]