How Brands Are Using AI to Improve Personalization

March 19, 2019

Via: Adweek

For marketers who have been honing their analytics skills and building an AI strategy, the coming months promise to be transformative because AI is finally getting us closer to the holy grail of 1:1 marketing at scale. Varying levels of marketing personalization and segmentation have been around for years, but a variety of roadblocks—namely too much data and too few ways to take action on it—have prevented pure personalization from becoming a reality.

There should be a strong push to scale personalization, too, as 98 percent of marketers agree personalization advances customer relationships.

Read More on Adweek