Tag: Russia


Converting Commercial Marketing Strategies Into Social Marketing Goals

June 14, 2022

Via: Natalie Dunn

Social marketing is designed to alter people’s behavior for the benefit of others—a concept meant to be beneficial to society as a whole. While commercial marketing strategies are used primarily to boost sales and profits, social marketing goals are different. […]


Ad industry’s response to Russia: The story so far

March 21, 2022

Via: Marketing Dive

The ad industry has been swift to act since Russia invaded Ukraine nearly a month ago. The war, beyond its tragic humanitarian toll, has thrown businesses further into global chaos, with compounding supply chain and inflationary pressures and complex logistical […]


Omnicom, Dentsu pull out of Russia, marking final major agency departures

March 17, 2022

Via: Marketing Dive

With Omnicom and Dentsu winding down operations in Russia, none of the major global agency networks remain in the region. Many groups had been planning for a potential withdrawal since Russia invaded Ukraine late last month, but the situation still […]


General Mills suspends marketing in Russia, a small piece of its business

March 14, 2022

Via: Marketing Dive

General Mills doesn’t have a meaningful footprint in Russia, which makes its decision to freeze advertising activity and capital investments register mostly as symbolic. The company said it’s currently focused on the refugee crisis as people flee Ukraine, including by […]


Language app downloads jump 71% in Ukraine

March 14, 2022

Via: Business of Apps

As over 2 million Ukrainians have fled to neighbouring states in light of the ongoing attacks from Russia, downloads of top translation apps jumped 71% month-on-month. Over the last nine days of March, the leading 10 translation apps from Ukraine’s […]


P&G stops marketing in Russia as pressure on consumer brands intensifies

March 8, 2022

Via: Marketing Dive

P&G is trying to take a measured approach in response to Russia’s invasion of Ukraine, a crisis that has thrown global brands that operate in the region into a bind. While the CPG giant is freezing all marketing and promotional […]

Marketing Channels, Web Advertising

Google and Bing halt all ad sales in Russia

March 4, 2022

Via: Search Engine Land

Google and Bing have expanded ad sales suspensions imposed on Russia due to its invasion of Ukraine. Google has temporarily halted ads from serving to Russia-based users, the company announced Thursday. Similarly, Microsoft announced that it will suspend all new […]